Connect AI Agents to
Advertising Intelligence
Connect AppGrowing’s advertising data and creative intelligence to your AI workflow through Model Context Protocol (MCP).
From Ad Data to AI-Ready Intelligence
Give AI agents access to structured ad data and creative insights, powered by AppGrowing AI.
Three Layers of Creative Understanding
From visual elements to selling points and trends — structured for AI analysis.
21 Tools. Multiple Dimensions. On Demand.
Advertising data and analysis across creatives, products, competitors, audiences, publishers, and developers — so your AI agent can call the tools each task needs.
Creative & Selling Points
Search and analyze ad creatives, identify AI-powered creative selling points, and explore selling-point trends.
Charts & Store Intelligence
Explore app promotion rankings, App Store and Google Play rankings, and similar-app intelligence.
Competitor & Advertising Analysis
Analyze media mix, regional distribution, advertising trends, ad formats, creative formats, audience demographics, product lifecycle, and more.
Publisher & Developer Intelligence
Analyze advertising activity and intelligence at the publisher and developer level.
From One Prompt to a Research-Ready Report
No complex query language to learn. Tell the AI what you want to research, and AppGrowing MCP pulls the relevant data with the right tools to search, analyze, and organize the answer.
Analysis Scenarios
Multi-Competitor Creative Teardown
- Finding similar competitors — Vigor / Blast / Scapes
- Retrieving top creatives and hook tags for each competitor
- Done — comparison report below
Vita Mahjong Competitors: Winning Creative Comparison
Three competitors with distinct creative approaches — only Vigor mirrors Vita’s positioning (seniors + brain training).
Creative Mix Comparison
| Competitor | Format | Primary media | Median length | New (2026) |
|---|---|---|---|---|
| Vigor Mahjong | V 49 / H 30 / Img 20 | AdMob·YouTube·Meta | 30s | 29% |
| Mahjong Blast | 100% portrait video | Meta in-feed | 59s | 88% |
| Mahjong Scapes® | H 28 / V 19 / Img 16 | AdMob·YouTube·Unity | 28s | 0% |
Actionable: adapt the "54-year-old woman" voice-over concept into a live-action conflict scene, introduce mahjong after the first 3 seconds, and test healing-themed messaging on Meta.
Region × Media Placement Matrix
- Pulling media / region / cadence / type data
- Rolling up volume by group and region
- Done — placement-structure report below
Block Blast! Placement Structure · Last 30 Days
Block Blast! (Hungry Studio) relies heavily on TikTok, with roughly 90% portrait video creatives and broadly distributed activity across smaller European markets.
Media Matrix: TikTok Dominates
| Media | Ads | Share |
|---|---|---|
| TikTok | 234,590 | 72.71% |
| Pangle | 24,608 | 7.63% |
| AdMob | 16,224 | 5.03% |
| Facebook / Instagram | 10,098 / 10,088 | 3.13% each |
| Unity Ads | 9,052 | 2.81% |
Regional Focus: the top 25 are all European, 1.7%–2.4% per country, TikTok 95%–99% in each. The benchmark play: reuse one portrait asset set to harvest cheap European TikTok traffic — creatives are almost all portrait in-feed video, playables under 1%.
Publisher Intelligence
- Locating the publisher entity — Microfun, Inc
- Reviewing advertised games and their top creatives
- Done — publisher report below
Microfun · Advertised Games and Top Creatives
Advertising is concentrated in one flagship game, supported by a smaller group of titles using a similar merge-and-story approach.
Portfolio (Last 30 Days)
| Product | Ads | Creatives | Versions |
|---|---|---|---|
| Gossip Harbor® | 168,683 | 47,433 | 200+ |
| Flambé® | 9,405 | 1,165 | 80+ |
| Seaside Escape® | 2,992 | 1,127 | 200+ |
| Other 6 | 0 | — | Pulled |
Top creatives are 10–30s landscape videos on AdMob, Unity, and YouTube, using rewarded and interstitial formats. Individual creatives are reused across 500 ad placements. The approach combines 200+ versions with reuse across rewarded-ad networks; AppLovin and Unity may offer additional opportunities.
Category Rankings & New-Title Discovery
- Retrieving ad volume rankings and newly advertised titles in the strategy category
- Analyzing the top-ranked games' leading creatives and hooks
- Done — category rankings report below
Strategy Category · Ad Volume Rankings & New Titles
A Century Games vs IGG SLG standoff, with audiences skewing male, 25–34 — yet creatives are mass-tagged "idle / management / casual-lite".
Ad Volume Rankings · Top 5
| # | Product | Ads | Creatives | Publisher |
|---|---|---|---|---|
| 1 | Whiteout Survival | 105,066 | 5,079 | Century Games |
| 2 | Doomsday: Odysseus Returns | 66,520 | 11,084 | IGG |
| 3 | Kingshot | 48,169 | 6,817 | Century Games |
| 4 | Dark War: Survival | 37,327 | 3,308 | Omnilojo |
| 5 | Lords Mobile x Transformers | 36,652 | 5,559 | IGG |
New-Title Board Top 5
| # | Product | Ads | Publisher / note |
|---|---|---|---|
| 1 | 別砸了！是精靈啦 | 2,252 | Tide Games · pre-registration |
| 2 | 百鬼名錄 | 1,274 | JingHong YouXi |
| 3 | Last Throne | 643 | Tuyoo Games (HK) |
| 4 | 巨龍之境 | 628 | Sea Corner |
| 5 | 삼국지：제후의 전쟁 | 498 | R2games · Three Kingdoms SLG |
Strategy Game Ads Are Adopting More Casual Themes: Creative hooks are shifting from combat toward management and comforting themes. New games start with relatively low ad volumes: the top new title has only 2.1% of the ad count of the top game overall, and many are still in pre-registration. Assess new competitors by how quickly they update creatives, alongside their current ad counts.
Connect AppGrowing MCP
Get your API Key, replace the placeholder, and add the configuration to your AI agent.
Connect in a Few Steps
{
"mcpServers": {
"AppGrowing-Global-MCP": {
"url": "https://api-appgrowing-global.youcloud.com/mcp",
"headers": {
"Authorization": "Bearer YOUR_API_KEY",
"accept-language": "en"
}
}
}
}Just Ask. Start with a Prompt.
Describe your target, scope, and questions. Your AI agent calls the relevant tools to complete the analysis.
Find 100 SLG game ad creatives running in the U.S. over the past 30 days and summarize their key creative selling points.
Compare the ad volume, media mix, and regional distribution of Last War, Whiteout Survival, and Last Z over the past 30 days.
Find the top 100 creative selling points for strategy games in Southeast Asia, ranked by the number of associated creatives.
Find the top 100 mobile games by ad count in Brazil over the past 30 days and summarize their genres.
Analyze the media mix and country-level ad distribution of [game name] over the past 30 days.
Find the top 10 games by iOS downloads in the U.S. over the past 7 days, then compare their ad activity over the past 30 days.
Summarize the age and gender profile of the advertising audience for [game name] over the past 30 days.
Analyze the advertising activity and product portfolio of game publisher A and publisher B.
Frequently Asked Questions
AppGrowing MCP provides data access, while AppGrowing Skill provides preconfigured analytical capabilities.
- AppGrowing MCP:Enables AI agents to retrieve structured advertising intelligence data for flexible, customizable analysis.
- AppGrowing Skill:Combines data access with predefined workflows and analysis logic to help users complete research and analysis tasks more efficiently.
In short, MCP provides the data; Skill helps turn that data into actionable insights.
The key difference lies in how data is accessed and used.
- Traditional Advertising Data APIs:Designed for developers to retrieve raw creative assets and advertising data, typically requiring custom integration, data processing, and analysis. Ideal for custom development and system integration.
- AppGrowing MCP:Designed for AI agents to access preprocessed, structured advertising intelligence through a standardized protocol, enabling AI-powered queries and analysis with less development effort.
In short, APIs are ideal for custom integrations, while MCP makes advertising intelligence more accessible through AI agents.
Bring AppGrowing into Your AI Workflow
Connect your AI agent to AppGrowing through MCP and explore advertising intelligence directly in your existing workflow.