2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]
In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]
Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game 2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-22 ~ 2022-05-22 Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]
State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game 2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-22 ~ 2022-05-22 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]
Find Out - Hidden Objects is a mobile casual game developed by EYEWIND LIMITED. In this report on app intelligence, AppGrowing analyzes the marketing strategy of Find Out - Hidden Objects, including their advertising techniques and top-performing creatives. 1. Basic Information of Find Out - Hidden Objects App Name: Find Out - Hidden Objects Category: Casual Game Tags: - Developer: EYEWIND LIMITED Worldwide Release Date: Dec 22, 2019 Total ads as of today: 9,512 Check More Information about this game 2. Overall Advertising Trends of Find Out - Hidden Objects We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-15 ~ 2022-05-15 Advertising Format & Creative Type From the ads format, Playable accounts for 78.95%. In terms of ad creative type, Fullscreen Video accounts for 91.29%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-16, Find Out - Hidden Objects' proportion of networks impressions is placed as: This game uses Mintegral for advertising the most. Mintegral 67.45%, Chartboost 7.28%, Messenger 5.78%, Meta Audience Network 5.78%, Facebook 5.78%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Find Out - Hidden Objects In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 In terms of related ads, the most creative type of this game is Image. However, in […]
戀戀清庭:邂逅 is a mobile role-playing game developed by LUDOO GAMES. In this report on the app from China, AppGrowing analyzes the marketing strategy of 戀戀清庭:邂逅, including their advertising techniques and top-performing creatives. 1. Basic Information of 戀戀清庭:邂逅 App Name: 戀戀清庭:邂逅 Category: Role Playing Game Tags: Palace Harem Developer: LUDOO GAMES Worldwide Release Date: - Total ads as of today: 62,386 Check More Information about this game 2. Overall Advertising Trends of 戀戀清庭:邂逅 We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-15 ~ 2022-05-15 Advertising Format & Creative Type From the ads format, In-Feed accounts for 78.15%. In terms of ad creative type, Vertical Video accounts for 42.00%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-16, 戀戀清庭:邂逅's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.48%, Facebook 24.05%, Instagram 23.50%, Messenger 23.28%， Mintegral 1.74%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of 戀戀清庭:邂逅 In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that most […]
War Robots Multiplayer Battles is a mobile action shooter game developed by PIXONIC. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of War Robots Multiplayer Battles, including their advertising techniques and top-performing creatives. 1. Basic Information of War Robots Multiplayer Battles App Name: War Robots Multiplayer Battles Category: Action Game Tags: Shooter Developer: PIXONIC Worldwide Release Date: Aug 26, 2015 Total ads as of today: 47,764 Check More Information about this game 2. Overall Advertising Trends of War Robots Multiplayer Battles We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, Native accounts for 32.95%. In terms of ad creative type, Fullscreen Video accounts for 27.63%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, War Robots Multiplayer Battles' proportion of networks impressions is placed as: This game uses Admob and Meta Audience Network for advertising the most. Admob 46.06%, Meta Audience Network 17.69%, Facebook 11.60%, Instagram 11.06%, Messenger 11.05%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of War Robots Multiplayer Battles In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that it has a variety of advertising formats and creative types, and none of them […]
Lightning Drift Racing is a mobile racing car game developed by huee. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of Lightning Drift Racing, including their advertising techniques and top-performing creatives. 1. Basic Information of Lightning Drift Racing App Name: Lightning Drift Racing Category: Racing Game Tags: Racing Car Developer: huee Worldwide Release Date: June 1, 2020 Total ads as of today: 6,952 Check More Information about this game 2. Overall Advertising Trends of Lightning Drift Racing We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.65%. In terms of ad creative type, Video accounts for 72.68%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, Lightning Drift Racing's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.05%, Facebook 25.00%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Lightning Drift Racing In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above ad creatives, we can get […]
Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022. 01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]
AMAZE!!! is a mobile casual game developed by Crazy Labs. In this report on store intelligence, AppGrowing analyzes the marketing strategy of AMAZE!!!, including their advertising techniques and top-performing creatives. 1. Basic Information of AMAZE!!! App Name: AMAZE!!! Category: Casual Game Tags: - Developer: Crazy Labs Worldwide Release Date: Mar 20, 2019 Total ads as of today: 10,804 Check More Information about this game 2. Overall Advertising Trends of AMAZE!!! We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, Playable accounts for 96.22%. In terms of ad creative type, Fullscreen Video accounts for 99.37%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, AMAZE!!!'s proportion of networks impressions is placed as: This game uses Mintegral and Chartboost for advertising the most. Mintegral 96.86%, Chartboost 1.43%, Unity Ads 1.04%, Vungle 0.61%, ironSource 0.06%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of AMAZE!!! In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that its advertising channels focus on Mintegral, and most of the game's ads format are Playable Ads. These creatives all show the in-game scenes, where the interface looks quite simple. Through the images, I can't get to know how to play exactly, so I suppose they […]