In March this year, the game’s revenue surged nearly 11-fold, directly driving a 28% month-on-month increase in 37GAMES GLOBAL’s revenue and securing the company the No.7 spot on the revenue chart. It has become another global phenomenon for the publisher following Puzzles & Survival.
Advertising Overview
According to AppGrowing, Last Asylum: Plague launched a total of 21,821 ads across 87 regions and 17 media platforms from March 1, 2026, to April 20, 2026.
According to AppGrowing's data, Rewarded advertisements accounted for approximately 36.36% of total ad placements. UA via rewarded contexts and in-app retention/monetization through rewarded mechanics. Rewarded placements can deliver engaged users at lower CPI but may yield variable LTV depending on user intent.
Primary Platforms
Last Asylum: Plague concentrated its media spend on Yandex, which captured more than 20% of total placements.
Ad Volume Peaks
Last Asylum: Plague has maintained a steady advertising volume, with daily ad impressions generally exceeding 3,000.
The volume peaked on April 5 at 6,499 impressions. A spike likely corresponds with a major campaign push—soft launch expansion, a global launch event, in-game event, or promotional partnership. Peaks may also align with seasonality, competitor moves, or paid UA budget reallocation to acquire top-of-funnel users quickly.
Conclusion
AppGrowing’s data shows Last Asylum: Plague executing a high-scale, diversified regional launch with image-led creatives and a notable Yandex focus. These choices reflect common SLG UA tactics—rapid testing, market arbitrage, and event-driven spikes—to drive installs and chart rankings. Marketers should balance scale with creative depth and channel diversification to convert initial volume into long-term revenue.
