The old era is over. Since 2025, the global mobile-ad landscape has undergone a structural shift. Under AI-driven algori […]
2025 年，海外移动广告市场仍保持平稳发展的势头，手游与非游应用的在投 App 数同比均明显提升。 手游方面，2025 年第一季度，AppGrowing 国际版 监测到将近 5 万款手游 App 在海外市场投放了广告，同比 2024 年第 […]
In 2024, the global mobile advertising market steadily advanced amidst challenges and opportunities. Publishers generall […]
In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games l […]
In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become a […]
2024 年第一季度，AppGrowing 国际版 监测到约 3.6 万款手游 App 在海外市场投放了广告，这一数字同比 2023 年第一季度提升了 25.8%，环比 2023 年第四季度增长了3.3%。其中，约 1.3 万的手游为首次投 […]
The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. Accor […]
2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, w […]
2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions genera […]
In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s dom […]
