Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three Kingdoms period. The game features stunning graphics, immersive gameplay, and rich historical elements. It was published by GameTimeOut, a Chinese game developer and publisher, on 2023-09-04. The game has achieved remarkable results in the Southeast Asian market, ranking No.1 in Vietnam, Singapore, and Thailand, and entering the Top 10 in Indonesia on the App Store charts.
How did Among Heroes: Fantasy Samkok achieve such success in a competitive market? What are the secrets behind its advertising strategy? In this article, we will use the data monitored and collected by AppGrowing to analyze the advertising performance of Among Heroes: Fantasy Samkok and reveal some insights for other RPG developers and publishers.
01 The Importance of Pre-Registration and Launch Campaigns
One of the key factors that contributed to the success of Among Heroes: Fantasy Samkok was its effective pre-registration and launch campaigns. The game started pre-registration on 2023-08-17, 3 weeks before its official launch. During this period, the game created 2,397 ads in total, covering 7 areas and 7 media. The majority of these ads were in-feed ads (98.33%), mainly in the form of images (86.98%). The game also used some video ads (11.85%) to showcase its gameplay and features.
Source: AppGrowing
The pre-registration campaign aimed to generate hype and awareness for the game among potential players, as well as to collect user data and feedback for optimization. The game offered various incentives for pre-registered users, such as exclusive rewards, early access, and special events.
The launch campaign followed the pre-registration campaign on 2023-09-04, when the game was officially released on both iOS and Android platforms. The game continued to create ads on various media channels, reaching a peak of 1,363 ads on 2023-09-03, one day before the launch. The launch campaign aimed to convert pre-registered users into active players, as well as to acquire new users who missed the pre-registration phase. The game also offered launch bonuses, such as free gems, VIP privileges, and limited-time discounts.
Source: AppGrowing
The launch campaign was very successful in driving downloads and rankings for the game. According to AppGrowing’s data, the game ranked No.1 in Vietnam, Singapore, and Thailand, and entered the Top 10 in Indonesia on the App Store charts on 2023-09-06. The game also received positive reviews from users and critics alike, praising its graphics, gameplay, and historical accuracy.
02 The Dominance of Facebook as an Advertising Channel
Another important factor that influenced the success of Among Heroes: Fantasy Samkok was its choice of advertising channel. According to AppGrowing’s data, Among Heroes: Fantasy Samkok advertised mostly on Facebook, with a total of 2,774 ads out of 4,372 ads (24.91%).
Source: AppGrowing
Why did Among Heroes: Fantasy Samkok choose Facebook as its main advertising channel? There are several possible reasons for this decision:
- Facebook has a large and active user base in Southeast Asia. According to Statista, Facebook had over 400 million monthly active users in Southeast Asia as of January 2023, making it the most popular social media platform in the region.
- Facebook offers various ad formats and targeting options for advertisers. According to Facebook Business, advertisers can choose from different ad formats such as image, video, carousel, collection, playable, etc., depending on their objectives and audiences. Advertisers can also use Facebook’s advanced targeting tools to reach their ideal customers based on their demographics, interests, behaviors, etc.
- Facebook has a strong performance in terms of ad effectiveness and return on investment (ROI). According to a study by AppsFlyer, Facebook ranked as the top media source for gaming app marketing in Southeast Asia in terms of retention rate, conversion rate, revenue per install, etc.
Therefore, by advertising on Facebook, Among Heroes: Fantasy Samkok was able to reach a large and relevant audience with engaging and personalized ads that drove high-quality installs and revenue for the game.
03 Conclusion
Among Heroes: Fantasy Samkok is a successful RPG that has achieved impressive results in the Southeast Asian market. The game used a smart advertising strategy that leveraged pre-registration and launch campaigns, as well as Facebook as the dominant advertising channel, to generate hype, awareness, and conversions for the game. By using AppGrowing’s data and insights, we can learn from the best practices of Among Heroes: Fantasy Samkok and apply them to our own RPG marketing campaigns.
