You just got AppGrowing access. The platform has billions of creatives across 30-plus ad channels. Too many features, not sure where to start. Three steps, 30 minutes, one useful analysis.
Step 1: Search your category
Go to the creative search bar and enter your primary game or app category. Puzzle teams will find 1.14 million active ads and 160,000 creatives. Filter by market: SEA, US, Europe. Filter by date: last 30 days. You now have a competitive landscape snapshot.
Step 2: Check hook type distribution
AppGrowing AI automatically identifies hook types on every creative. Check the category trend page for the hook distribution chart. If 35 percent of creatives in your category use the same opening format, your differentiation opportunity is in the other 65 percent.
Step 3: Monitor creative refresh velocity
Track creative volume trends. Candy Crush grew from 1,202 to 2,573 creatives in one month. Whiteout Survival from 1,992 to 4,092. If your competitors are increasing creative output faster than you, your CPI will rise. Use category trend data to set your creative production targets.
