Chiến Giới 4D is a casual game that offers a thrilling and immersive experience of role-playing, action, and adventure. It was created and released by VPLAY, a Vietnamese game studio that focuses on developing high-quality mobile games for the global audience. The game has received rave reviews from players and critics alike, and has achieved impressive results in terms of downloads, revenue, and rankings.
But how did Chiến Giới 4D manage to rise above the competition in the crowded and competitive casual game market? What are the secrets behind its advertising success? In this article, we will use the data and insights provided by AppGrowing to analyze the advertising strategies of Chiến Giới 4D and reveal some of the best practices that other casual game developers and publishers can learn from.
According to the data monitored and collected by AppGrowing, Chiến Giới 4D has created 47,623 ads in total since its launch, covering 50 areas and 10 media platforms.
Taking 2023-07-22 App Store charts for instance, Chiến Giới 4D ranked NO.1 in Vietnam, its home country.
One of the key factors that contributed to the advertising success of Chiến Giới 4D is its choice of ad formats. Ad formats are the types and shapes of ads that appear on different media platforms or channels, such as Banner Ads, Interstitial Ads, Rewarded Video Ads, or Native Ads. They are important for matching the user behavior and expectation on each platform or channel.
From 2023-04-25 to 2023-07-23, Chiến Giới 4D created 2,776 ads in total, around 67.07% of which are in the form of In-feed ads. In-feed ads are ads that appear within the content feed of a media platform or channel, such as Facebook News Feed or Instagram Stories. They are designed to blend in with the native content and provide a seamless user experience.
Another key factor that contributed to the advertising success of Chiến Giới 4D is its creation of engaging video ads. Video ads are more engaging and effective than static images or text ads, as they can showcase more features and benefits of your app in a dynamic and immersive way.
Ad creatives for Chiến Giới 4D are mainly Horizontal and Square Video ads. Their proportion is around 70.86%. Video ads are suitable for casual games, as they can capture the attention and interest of potential users with vivid graphics, sound effects, and gameplay footage.
Another key factor that contributed to the advertising success of Chiến Giới 4D is its planning of an effective burst campaign. A burst campaign is a short-term intensive advertising strategy that aims to boost your app’s exposure and downloads during a specific period of time, such as launch day, holiday season, or special event.
The peak of ad volume in a single day was 495, which appeared on 2023-05-04. This indicates that Chiến Giới 4D adopted a burst campaign strategy to boost its exposure and downloads during its launch period.
Another key factor that contributed to the advertising success of Chiến Giới 4D is its diversification of media platforms and channels. Media platforms and channels are the places where your ads appear, such as Facebook, YouTube, Instagram, or TikTok. They have different user demographics, preferences, and behaviors, so you need to diversify your media platforms and channels to maximize your reach and conversion.
Chiến Giới 4D so far advertised mostly on Facebook (Fan), with a total of 25.07% ads. Facebook is the most popular and widely used social media platform in the world, with over 2.9 billion monthly active users. It offers various ad formats and targeting options for app marketers, such as App Install Ads, Video Ads, Carousel Ads, and Audience Network Ads.
Chiến Giới 4D also advertised on other media platforms and channels. These platforms have different user demographics, preferences, and behaviors, so Chiến Giới 4D tailored its ad creatives accordingly to maximize its reach and conversion.
The final key factor that contributed to the advertising success of Chiến Giới 4D is its optimization of ad creatives. Ad creatives are the visual and audio elements that convey the message and value proposition of your app to potential users. They are crucial for attracting attention, generating interest, and driving action.
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.