Developed by Florere Game, Last Z: Survival Shooter is a 4X title that began gaining traction in the U.S. market in May.

Its ranking on the iOS top-grossing chart has climbed steadily, now securing a spot in the top 10.

Leveraging AppGrowing’s data, we analyze the game’s advertising strategy in detail.

Advertising Overview

According to AppGrowing, Last Z: Survival Shooter has launched 15,343 ads across 74 regions and 10 ad platforms.

In terms of format, in-feed ads dominate with over 80%, followed by native ads at nearly 8%, and rewarded video ads at around 7%.

Creative assets are overwhelmingly video-based, with videos making up over 90% of all creatives. Among these, standard video accounts for under 3%, while vertical video exceeds 87%. Static images contribute less than 8% of the total.

Ad Volume Trends

The title first began advertising in the U.S. in early June last year, but significant growth in ad volume didn’t appear until April this year.

In April, daily ad volume surpassed 500 creatives for the first time, peaking above 1,000.

While late April saw a sharp drop, the campaign intensified again in May, maintaining 1,000+ creatives per day consistently thereafter.

Platform Distribution

Last Z: Survival Shooter relies heavily on Meta Ads, which accounts for over 83% of its media spend, followed by Google Ads at roughly 16%.

This dominance is largely due to Meta Ads’ massive user base and robust targeting capabilities, enabling the game to reach its ideal audience and boost conversion rates effectively.

Conclusion

AppGrowing’s analysis of Last Z: Survival Shooter reveals a finely tuned, highly diversified ad strategy—demonstrating how a rising title can leverage precise targeting, platform prioritization, and creative optimization to accelerate growth.

We hope this case study offers valuable insights to help you achieve greater success in your future ad campaigns.