MONOPOLY GO! has been a huge hit since its launch in March 2023. It has created 27,349 ads in total, covering 49 areas and 14 media. It has also topped the App Store charts in 23 countries and regions, and entered the Top 10 in 28 more. How did MONOPOLY GO! achieve such impressive results with its advertising strategy? What are the secrets behind its ad creatives, media channels, and regional markets?
Here's an in-depth analysis by AppGrowing. We will also provide some suggestions for other Family game developers who want to learn from its success.
MONOPOLY GO! is a Family game that brings the classic board game to life on your mobile device. You can play with your friends and family, buy and sell properties, collect rent, and build hotels in real-time. The game is published by Scopely, a leading interactive entertainment company from the United States. The latest version of the game is V1.4.0.
From 2023-03-20 to 2023-06-20, MONOPOLY GO! created 14,943 ads in total, around 84.43% of which are in the form of In-feed. In-feed ads are ads that appear within the content feed of a website or app, such as news articles, social media posts, or videos. They are designed to blend in with the surrounding content and provide a seamless user experience.
In-feed ads are effective for Family games because they can reach a large and diverse audience who are interested in various topics and genres. They can also showcase the gameplay features and benefits of the game in an engaging and interactive way.
MONOPOLY GO! mainly used Image creatives for its In-feed ads, accounting for 79.92% of its total ad creatives. Image creatives are static images that convey a clear and concise message to the users. They can capture the attention of the users with eye-catching visuals and catchy slogans.
Image creatives are suitable for Family games because they can appeal to different age groups and preferences. They can also highlight the familiar and nostalgic elements of the game, such as the iconic characters, tokens, and board.
For example, in this image, Mr. Monopoly spreads his arms in front of the model of the buildings on the map, with the text "Expand your empire!"
MONOPOLY GO! so far advertised mostly on YouTube, with a total of 11,562 ads. YouTube is a video-sharing platform that allows users to watch, upload, comment, and share videos on various topics and categories. It is one of the most popular and influential media channels in the world, with over 2 billion monthly active users.
YouTube is an ideal media channel for Family games because it can reach a wide and loyal audience who are interested in entertainment, education, and culture. It can also showcase the gameplay features and benefits of the game in a vivid and dynamic way.
Video creatives are moving images that tell a story or demonstrate a product or service to the users. They can capture the attention of the users with sound effects, music, voiceovers, and animations.
Video creatives are suitable for Family games because they can appeal to different emotions and motivations of the users. They can also highlight the social and fun aspects of the game, such as the chat, emoji, and multiplayer modes.
In the following video, a woman is playing MONOPOLY GO! on her phone and indroducing the gameplay. Her words are attractive and her smile is the secret to drive viewers to download the game.
MONOPOLY GO! has covered 49 areas and 14 media with its ads, showing its ambition to expand to global markets. It has also adopted localized strategies to cater to different cultures and preferences of the users.
For example, MONOPOLY GO! has customized its ad creatives for different languages and regions, such as:
- Using Spanish for its ads in Spain, Mexico, Argentina, and other Spanish-speaking countries.
- Using Arabic for its ads in Saudi Arabia, United Arab Emirates, Egypt, and other Arabic-speaking countries.
- Using local landmarks and currencies for its ads in different countries, such as the Eiffel Tower and euros for France, the Big Ben and pounds for the United Kingdom, the Petronas Towers and ringgits for Malaysia, etc.
MONOPOLY GO! has also targeted different media channels for different markets, such as:
- Using Facebook for its ads in India, Pakistan, Indonesia, Vietnam, Thailand, and other Asian countries where Facebook is popular.
- Using TikTok for its ads in Turkey, Brazil, Nigeria, Kenya, and other emerging markets where TikTok is popular.
- Using Snapchat for its ads in United States, Canada, Australia, United Kingdom, France, Germany, and other developed markets where Snapchat is popular.
By using localized strategies, MONOPOLY GO! has been able to attract and retain more users from different regions and backgrounds. It has also been able to increase its brand awareness and reputation in the global market.
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.