Galaxiga Arcade Shooting Game is a popular arcade game that challenges players to blast their way through waves of enemies and bosses in a retro-style space shooter. The game is developed and published by Onesoft, a Vietnamese company that specializes in casual and arcade games. Galaxiga Arcade Shooting Game has been downloaded over 10 million times on Google Play and has an average rating of 4.6 stars.
But what makes this game so successful? How does it stand out from the crowded arcade game market? And what are the secrets behind its advertising campaigns? In this article, we will analyze the advertising intelligence data of Galaxiga Arcade Shooting Game, collected and monitored by AppGrowing.
01 A Global Hit with Diversified Regional Coverage
According to AppGrowing, Galaxiga Arcade Shooting Game has created 63,909 ads in total, covering 37 areas and 13 media. This shows that the game has a global reach and a diversified regional coverage. The game is not only popular in its home country of Vietnam, but also in other markets such as the United States, Australia, India, Brazil, and Russia.
The game also adapts its advertising strategies to different regions. For example, according to the Google Play charts on 2023-07-19, Galaxiga Arcade Shooting Game entered the Top 10 in the United States and Australia . To target these markets, the game created more ads in English and used more media platforms that are popular in these regions, such as Facebook, Unity Ads, and AdMob.
02 A Rewarded Video Dominant Strategy with Vertical Video Creatives
From 2023-04-20 to 2023-07-18, the peak of ad volume in a single day was 3882, which appeared on 2023-07-11. This indicates that the game is constantly testing and optimizing its ad campaigns to maximize its exposure and conversion rate.
Source: AppGrowing
From 2023-04-20 to 2023-07-18, Galaxiga Arcade Shooting Game created 12,329 ads in total, around 91.05% of which are in the form of Rewarded Video. Rewarded Video is a type of ad format that offers users an incentive (such as coins, lives, or power-ups) in exchange for watching a video ad. This is a smart strategy for arcade games, as it can increase user retention, engagement, and monetization.
Source: AppGrowing
The game also uses mainly Vertical Video creatives for its Rewarded Video ads. Vertical Video is a type of video format that is optimized for mobile devices and fills the entire screen when viewed vertically. This can enhance the user experience and attention span, as well as reduce the distraction from other elements on the screen. According to AppGrowing, Vertical Video accounts for around 48.07% of the game’s ad creatives.
03 A Mintegral Focused Media Strategy with High Ad Volume
Galaxiga Arcade Shooting Game so far advertised mostly on Mintegral, with a total of 88.42% ads. Mintegral is a mobile advertising platform that provides full-stack products and solutions for app developers and publishers. Mintegral offers various ad formats, such as Rewarded Video, Interstitial Video, Playable Ads, Native Ads, and Banner Ads. Mintegral also has a global reach and supports multiple languages and currencies.
Source: AppGrowing
By focusing on Mintegral as its main media platform, Galaxiga Arcade Shooting Game can leverage its advantages and features to optimize its advertising performance. For example, Mintegral provides an AI-driven ad mediation system that can automatically allocate traffic to the highest-paying ad sources. Mintegral also offers a creative studio that can help developers create engaging and interactive ad creatives.
04 Conclusion
Galaxiga Arcade Shooting Game is a successful example of how to use smart advertising strategies to dominate the arcade game market. By using AppGrowing’s data and insights, we can learn from its best practices and apply them to our own arcade game advertising. Here are some key takeaways from this analysis:
- Use Rewarded Video as your main ad format to increase user retention, engagement, and monetization.
- Use Vertical Video creatives to enhance the user experience and attention span.
- Use Mintegral as your main media platform to leverage its full-stack products and solutions.
- Maintain a high ad volume to maximize your exposure and conversion rate.
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.
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