Honor of Kings, an MOBA game developed by Level Infinite, a leading Chinese publisher, has made significant waves in the mobile gaming industry.
On June 20, Honor of Kings officially launched globally and quickly claimed the top spot on the iPhone game download charts in numerous markets including Canada, Indonesia, Malaysia, and the Philippines, while also securing the second place on the iPhone game download charts in the United States. Additionally, it reached the top 10 on the iPhone game download charts in Japan and South Korea.
According to AppGrowing, a professional mobile advertising intelligence platform, Honor of Kings has generated a staggering 30500 advertisements across 50 regions and 15 different media platforms.
In this article, we will analyze how Honor of Kings used smart advertising strategies to achieve such impressive results. We will look at the following aspects:
- The distribution and performance of the game’s ads across different regions and media
- The types and features of the game’s ad creatives and how they appeal to the target audience
- The best practices and tips for creating effective strategy game ads based on the game’s case study
01 How Honor of Kings Distributed and Performed Its Ads Across Different Regions and Media
One of the key factors that contributed to the game’s success was its wide and effective distribution of ads across different regions and media. According to AppGrowing, Honor of Kings has generated a staggering 30500 advertisements across 50 regions and 15 different media platforms.
The advertising efforts are mainly focused on three regions: developed countries in Europe and North America, and the rapidly growing regions of Latin America and Southeast Asia. Over the past 90 days, the top five countries for advertising placement have been Canada, Indonesia, Brazil, the United States, and France.
Over the past three months, the game's advertising efforts have been primarily focused on Google Ads and Meta Ads, with the former accounting for as much as 59.98% and the latter around 34.67%.
02 How Honor of Kings Created and Designed Its Ad Creatives and How They Appeal to the Target Audience
Another key factor that contributed to the game’s success was its creative and appealing ad creatives. From April 24, 2024, to July 22, 2024, Honor of Kings launched 10229 ads, with a notable 56.81% in the form of Rewarded Video ads.
The preference for video creatives is evident, accounting for approximately 66.88% of the total ads. This strategic choice aligns with current trends, as video content tends to engage users more effectively than static images.
The peak of ad volume occurred on July 2, 2024, with 3342 ads in a single day. This spike likely coincided with a major update or event within the game, capitalizing on heightened user interest and engagement.
03 Best Practices and Tips for Creating Effective Strategy Game Ads Based on Honor of Kings’ Case Study
The success of Honor of Kings illustrates several best practices for mobile game advertising:
- Extensive Reach: Leveraging a wide range of regions and media platforms ensures broad market penetration and high visibility.
- Effective Ad Formats: Utilizing Rewarded Videos and video ads enhances user engagement and increases conversion rates.
- Strategic Timing: Peaks in ad volume aligned with major in-game events or updates can drive significant user interest and participation.
- Platform Focus: Concentrating efforts on effective platforms like Google Ads and Meta Ads
can optimize ad spend and improve campaign efficiency.
AppGrowing's analysis of Honor of Kings provides valuable insights for game developers and marketers aiming to enhance their advertising strategies. By understanding the factors behind Honor of Kings' success, other games can implement similar strategies to achieve competitive results in the global market.
