11月12日下午，App Growing Global 联合 Google、GamesUnion、易点天下、数数科技带来“出海浪潮 — 休闲游戏差异化突围”专题直播，与休闲游戏行业的小伙伴们分享了游戏出海新思路。2021年1-10月休闲类在投手游数量稳定上涨，每月新投放休闲手游占比保持在23%左右，并以北美、欧洲、东南亚等地为主要投放地区；Facebook、Google、AppLovin、Unity Ads、ironSource、Mintegral等平台为主要买量渠道。
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The Last Week of October in Game Lookups: Two Clusters Up, Four Down
Half the Lookup List Is Not an App: What Those Keywords Actually Are
Top Lords Entered the Lookup List With 1,625 Ads a Day
One Organizing Game Took 93% of the Ad Volume in a Crowded Genre
Rotate Rings Topped the Lookup List the Same Week It Cut 79% of Its Ads
Merge Lookups Halved While Hollywood Merge and Gossip Harbor Kept Buying
When Download Rankings and Ad Rankings Diverge: What to Check FirstHow Creator-Style UGC Hooks Are Reshaping Mobile Game AdsWhy Interrogative Choice Openers Scale in Puzzle and Deduction Game AdsDeliberate-Fail Openers in Casual Game Ads: Where the Hook Crosses the Promise LineHow Fantasy MMORPG Launch Ads Use Bundle Reveals and Founder PacksHow to Review Health and Medical App Ad Claims Before Launch
打破出海困境，二次元手游如何实现全周期营销？
Epic War休闲游戏广告投放策略全解析｜AppGrowing
奥斯卡爆火的一巴掌，让我想起了当年那些超休闲扇耳光游戏
Royal Match: The Puzzle Game that Won the Hearts of Millions with Brilliant Ads - Appgrowing Advertising Intelligence
7-8月工具类应用海外买量分析，内地厂商霸主地位不可撼动？
Wittle Defender Rakes in $2M in Two Weeks — Habby’s Winning Formula Delivers Again
