HABBY, the publisher behind global hits like Archero, Archero 2, and Capybara Go!, each of which has surpassed $100 million in revenue, is back with a new title—Wittle Defender.
Given the studio’s track record of success, this latest release has naturally drawn industry attention.
This article leverages AppGrowing data to analyze Wittle Defender’s advertising strategy in detail.
Advertising Overview
According to AppGrowing, Wittle Defender has run a total of 2,621 ads across 14 regions and 9 ad platforms.
The majority of creatives were in-feed ads, accounting for over 76% of the total, followed by rewarded video ads, which made up over 15%.
In terms of ad formats, video made up more than 90% of total creatives, with vertical videos alone accounting for over 67%.
Advertising Peaks
The game began ramping up ad campaigns in early March.
By mid-April, ad volume had grown substantially, peaking on April 27 with nearly 900 active creatives, following a surge past 500 ads earlier that month.
Primary Ad Platforms
Wittle Defender relied heavily on Meta Ads, which accounted for over 81% of total ad placements. Google Ads followed as the second-largest channel, with over 16% of placements.
Conclusion
AppGrowing’s analysis of Wittle Defender reveals a highly refined and diversified ad strategy.
From heavy use of vertical video to a dominant presence on Meta platforms, HABBY continues to show a deep understanding of global mobile user acquisition.
We hope this breakdown offers actionable insights for your own marketing efforts and helps you stay ahead in the competitive mobile advertising landscape.
