Đại Chiến Tam Quốc is a popular strategy game that lets players experience the epic battles of the Three Kingdoms era in China. The game is developed and published by VTC Mobile, a leading mobile game company in Vietnam. The game has been updated to version V1.3.23, which introduces new features and improvements.
The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2024-01-22. But how did it manage to attract and retain so many players? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, a professional platform for mobile app marketing intelligence, to analyze the advertising performance of the game and reveal some of the best practices for strategy game advertising.
One of the key factors that contributed to the success of Đại Chiến Tam Quốc is its extensive and varied advertising network. According to the data monitored and collected by AppGrowing, it has created 4,716 ads in total, covering 43 areas and 10 media. This shows that the game has a global reach and a wide audience base, which can help increase its brand awareness and user acquisition.
Moreover, the game has also used different types of media to deliver its ads, such as social media, video platforms, news apps, and gaming apps. This can help the game target different segments of users and optimize its ad performance. For example, social media can help the game generate word-of-mouth and viral effects, video platforms can help the game showcase its gameplay and graphics, news apps can help the game appeal to more casual and curious users, and gaming apps can help the game cross-promote with other similar or complementary games.
Another important factor that influenced the success of Đại Chiến Tam Quốc is its effective and creative use of ad creatives and formats. According to the data from AppGrowing, the game created 301 ads from 2023-10-25 to 2024-01-22, around 71.1% of which are in the form of In-feed. Ad creatives are mainly Image, accounting for around 57.48%. The peak of ad volume in a single day was 107, which occurred on 2024-12-03.
These data indicate that the game has adopted a data-driven and agile approach to its advertising strategy, constantly testing and iterating its ad creatives and formats to find the optimal combination. The game has also leveraged the advantages of In-feed and Image ads, which are suitable for strategy games. In-feed ads can blend in with the user’s content feed and generate more organic and natural impressions, while Image ads can highlight the game’s visual appeal and features with high-quality and eye-catching images.
Some of the ad creative descriptions that the game has used are:
- “The most realistic and immersive strategy game of 2024. Join the war of the Three Kingdoms and become the supreme ruler of China.”
- “Choose your favorite hero and lead your army to victory. Experience the thrill of strategic battles and historical events in Đại Chiến Tam Quốc.”
- “Đại Chiến Tam Quốc is more than just a game. It’s a journey through history and culture. Discover the legends and secrets of the Three Kingdoms era.”
- “Are you ready for the ultimate challenge? Đại Chiến Tam Quốc is the game for you. Build your empire, recruit your generals, and conquer your enemies.”
The last factor that we will analyze is the game’s main advertising channel, which is Meta Media. According to the data from AppGrowing, Đại Chiến Tam Quốc so far advertised mostly on Meta Media, with a total of 89.53% ads. This shows that the game has identified and prioritized its most effective and profitable advertising channel, which can help it optimize its ad budget and ROI.
Meta Media is a leading mobile advertising platform that connects advertisers and publishers worldwide. It offers various ad formats and solutions, such as rewarded video, interstitial, banner, native, and playable ads. It also provides advanced targeting and optimization features, such as audience network, lookalike audience, retargeting, and bidding. By advertising on Meta Media, Đại Chiến Tam Quốc can access a large and high-quality user base, increase its ad exposure and conversion, and improve its ad performance and revenue.
Đại Chiến Tam Quốc is a successful example of how to use smart advertising to dominate the strategy game market. By using the data and insights from AppGrowing, we have analyzed the game’s advertising strategy from three aspects: its advertising network, its ad creatives and formats, and its main advertising channel. We have also provided some of the best practices and tips for strategy game advertising, which can help other game developers and marketers improve their advertising performance and achieve their goals.