Generative AI is no longer just a buzzword—it’s becoming the backbone of a new wave of mobile apps. According to AppGrowing, active AI app campaigns jumped 20% from Q1 to Q4 2024, marking a clear acceleration in the space. As global competition heats up, Southeast Asia is gaining traction as a growth frontier. One standout is Vietnam’s XTECH, which made generative AI its strategic focus in 2024 and recently launched its flagship photo app, PixArt. In this exclusive interview, AppGrowing talks with XTECH’s CMO Minh Chau Pham and CGO The Anh Tran about the evolving role of generative AI in mobile, and how they’re building for both local users and global ambitions. The following is the edited transcript of the […]

In the competitive realm of mobile gaming, the launch of a new MMORPG is a significant event. Thánh Quang Thiên Sứ, published by Vietnam’s VNG, has not only entered the gaming arena but also the marketing spotlight with its strategic advertising campaign. This analysis by AppGrowing delves into the data-driven tactics that propelled Thánh Quang Thiên Sứ to the Top 10 on Vietnam’s App Store charts shortly after its official release.   01 Pre-Launch Momentum   The journey of Thánh Quang Thiên Sứ began with a well-timed pre-registration phase on March 31, 2024, building anticipation ahead of its April 16, 2024, launch. The decision to start the marketing buzz early is a testament to VNG’s understanding of the MMORPG audience’s […]

3Q Chiến Chiến Chiến, developed by SohaGame, is an immersive card game that has taken the gaming world by storm. In this in-depth analysis article, we will delve into the advertising intelligence of the game, as meticulously collected and monitored by AppGrowing.   Expanding Advertising Reach and Coverage AppGrowing's data reveals that 3Q Chiến Chiến Chiến has created a total of 335 ads, effectively reaching a wide audience. These ads have been strategically placed across two areas and have utilized seven different media platforms. This extensive coverage indicates a well-planned advertising campaign that aims to maximize exposure and attract a diverse user base.   Securing Top Rankings on the App Store The success of 3Q Chiến Chiến Chiến is evident […]

01 Captivating Gamers with Hello Café’s Strategic Ad Campaigns   In the competitive landscape of mobile gaming, strategic advertising plays a pivotal role in a game’s success. VNG’s Hello Café has exemplified this through its targeted ad campaigns, monitored and analyzed by AppGrowing. This article delves into the data-driven journey of Hello Café’s marketing endeavors, from pre-registration buzz to post-launch triumphs, and the insights that can be gleaned for future advertising strategies. Source: AppGrowing   02 Overall Data Analysis: Measuring Hello Café’s Global Reach   Hello Café’s advertising footprint is impressive, with a total of 5,535 ads created, spanning 9 regions and 7 media platforms. This extensive reach is a testament to VNG’s commitment to capturing diverse markets. The game’s No.1 […]

In the competitive realm of mobile gaming, standing out is a feat that many aspire to but few achieve. Mộng Kiếm Tiêu Dao, an MMORPG published by Vietnam’s VGP Company, has not only stood out but also climbed to the top, securing the NO.1 spot on the App Store charts in Vietnam. This article delves into the advertising intelligence behind this success, as analyzed by AppGrowing, and examines the strategic moves that have led to the game’s impressive performance. Source: AppGrowing   01 Advertising Reach and Frequency   A Targeted Approach Mộng Kiếm Tiêu Dao’s advertising strategy is a testament to the power of targeted marketing. With 1,305 ads created, covering one area and six media, the game has achieved […]

Funtap officially released the mobile game Tiểu Yêu Tầm Đạo on February 28. Previously, the game has achieved brilliant results in global markets. According to AppGrowing, the game has been in the top 10 of App Store games for two weeks in a row and has occupied the No. 1 spot on Google Play role playing. Source: AppGrowing   01 Funtap's Treasure Chest Game Publishing Attempt   Treasure Chest games are often known as minigames in hardcore RPGs. Now, it has been extracted as the core gameplay of a light-core mobile game. All the players have to do is acquire treasure chests and open them. The way of gaining treasure chests and the battles after getting equipment are usually associated […]

Kỳ Nữ Hoàng Cung 2 is a simulation game that allows players to experience the life of a royal concubine in ancient Vietnam. The game was published by Funtap, a leading game publisher in Vietnam, on February 17, 2024. Within four days, the game achieved remarkable results: it ranked NO.1 in the App Store charts in Vietnam, and generated 366 ads across four media platforms, reaching millions of potential users. How did Kỳ Nữ Hoàng Cung 2 achieve such success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, the world’s leading mobile advertising intelligence platform, to analyze the game’s advertising performance and reveal the […]

Đại Chiến Tam Quốc is a popular strategy game that lets players experience the epic battles of the Three Kingdoms era in China. The game is developed and published by VTC Mobile, a leading mobile game company in Vietnam. The game has been updated to version V1.3.23, which introduces new features and improvements. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2024-01-22. But how did it manage to attract and retain so many players? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, a professional platform for mobile app marketing intelligence, to analyze the advertising performance of the game […]

Hiệp Khách Chi Ca is a massively multiplayer online role-playing game (MMORPG) that takes players to a fantasy world of martial arts and adventure. The game was released by VGP, a leading game publisher in Vietnam, in November 2023. In just two months, it has become the top game in the country, ranking NO.1 in the App Store charts as of 2024-01-15. How did Hiệp Khách Chi Ca achieve such a remarkable feat in a crowded and competitive market? What are the secrets behind its advertising success? In this article, we will use the data and insights from AppGrowing, a global advertising intelligence platform, to reveal how Hiệp Khách Chi Ca used data-driven marketing to reach and engage its target […]

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]