Family Farm Adventure is a manage game that lets players explore a tropical island and restore its beauty. The game is developed and published by Century Games, a Chinese company that specializes in casual and simulation games. Family Farm Adventure has been a hit among global audiences, reaching the top charts in many countries and regions. How did the game achieve such success? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of Family Farm Adventure and reveal some insights and tips for game developers and marketers.
Source: AppGrowing
How Family Farm Adventure Dominated the Global Charts
According to the data monitored and collected by AppGrowing, Family Farm Adventure has created 34,973 ads in total, covering 50 areas and 14 media. The game has a wide reach and appeal across different markets and platforms. Taking 2023-08-14 App Store charts for instance, Family Farm Adventure ranked NO.1 in India, Indonesia, Thailand. It also entered the Top 10 in United States, Germany, Italy, Portugal, New Zealand, Switzerland, Netherlands, Sweden, Singapore, Israel, Brazil, Argentina, Malaysia, Philippines, Turkey, Pakistan, United Arab Emirates, Oman, Egypt, Kenya, Qatar, South Africa as well.
One of the possible reasons for the game’s popularity is its theme and setting. Family Farm Adventure is set on a tropical island that is full of mystery and adventure. Players can explore the island’s secrets, restore its natural beauty, and interact with various characters and animals. The game offers a relaxing and immersive experience that appeals to players who are looking for an escape from their daily lives. The game also features colorful graphics and animations that create a vivid and charming world for players to enjoy.
Source: AppGrowing
Another possible reason for the game’s success is its content updates and events. Family Farm Adventure regularly adds new features and content to keep players engaged and satisfied. For example, the game recently introduced a new island called Coral Reef Island, where players can dive into the ocean and discover underwater treasures. The game also hosts seasonal events that celebrate different festivals and occasions. For example, the game celebrated Easter with a special event that involved collecting eggs and decorating the island. These updates and events not only provide more fun and variety for players but also increase their retention and loyalty.
How Family Farm Adventure Optimized Its Advertising Creatives
Source: AppGrowing
From 2023-05-20 to 2023-08-17, Family Farm Adventure created 4,008 ads in total, around 95.23% of which are in the form of In-feed. In-feed ads are ads that appear within the content of a website or app, such as news feeds or social media feeds. In-feed ads are effective because they blend in with the surrounding content and do not interrupt the user’s browsing or viewing experience. They also have a higher chance of attracting user attention and clicks.
Source: AppGrowing
Ad creatives are mainly Vertical Video. Its proportion is around 76.52%. Vertical videos are videos that are designed to be viewed in portrait mode on mobile devices. Vertical videos are advantageous because they take up more screen space and deliver a more immersive and engaging experience for users. They also match the user’s natural way of holding their phone and do not require them to rotate their device or adjust their viewing angle.
The peak of ad volume in a single day was 735, which appeared on 2023-06-01. This date coincides with the launch of Coral Reef Island, which suggests that Family Farm Adventure used this new feature as a major selling point for its advertising campaign. The game showcased the beauty and excitement of the new island in its ad creatives and invited users to join the adventure.
Source: AppGrowing
Family Farm Adventure so far advertised mostly on Facebook (FAN), with a total of 24.93% ads. Facebook (FAN) is a network of third-party apps and websites that display ads from Facebook’s advertisers. Facebook (FAN) is beneficial because it allows advertisers to reach more users beyond Facebook’s own platforms and leverage Facebook’s targeting and measurement capabilities. It also offers various ad formats and placements that suit different types of apps and websites.
