Hoa Kiếm Mobile is a 3D action MMORPG game developed by Funtap, a leading game publisher in Vietnam. The game is set in the historical period of the Tang Dynasty, featuring stunning graphics, diverse gameplay modes, and rich cultural elements. Hoa Kiếm Mobile was launched in June 2023 and quickly became one of the most popular games in the country, ranking No.1 on the App Store charts.
How did Funtap achieve such impressive results in a competitive market? One of the key factors was their creative and effective advertising strategy, which leveraged the power of video ads to showcase the game’s features and appeal to gamers. In this article, we will analyze the ad creatives and performances of Hoa Kiếm Mobile, using the data provided by AppGrowing, a global mobile advertising intelligence analysis platform.
01 How Hoa Kiếm Mobile Used Video Ads to Attract and Engage Users
According to the data monitored and collected by AppGrowing, Hoa Kiếm Mobile has created 3,299 ads in total, covering 7 areas and 5 media. The peak of ad volume in a single day was 911, which appeared on 2023-06-17.
Source: AppGrowing
The majority of the ads were in the form of in-feed videos, which accounted for 81.78% of the total ad volume. Hoa Kiếm Mobile’s video ads were mainly horizontal videos, which accounted for 73.56% of the total ad volume. Horizontal videos are suitable for displaying on larger screens or devices that support landscape mode, such as tablets or laptops. Horizontal videos can also provide a wider view and more details of the game’s scenes and characters, which can enhance the visual impact and quality of the ads.
Source: AppGrowing
Video ads are one of the most effective ways to advertise a mobile game, especially for an action game that relies on visual appeal. Video ads can demonstrate the gameplay, graphics, sound effects, and story of the game in a dynamic and immersive way, which can capture the attention and interest of potential users. Video ads can also convey the emotions and excitement of playing the game, which can motivate users to download and try it.
02 How Hoa Kiếm Mobile’s Ad Creatives Highlighted the Game’s Features
Hoa Kiếm Mobile’s ad creatives were not only visually stunning, but also strategically designed to highlight the game’s features and benefits.
- Hoa Kiếm Mobile’s ad creatives showcased the game’s high-quality graphics, which were realistic, colorful, and smooth. The ad creatives featured various characters and costumes, which were diverse, detailed, and stylish.
Source: AppGrowing
- Hoa Kiếm Mobile’s ad creatives demonstrated the game’s gameplay. The ad creatives showed how users could enjoy different challenges and experiences in the game, as well as how they could customize their characters and skills according to their preferences.
Source: AppGrowing
03 How Hoa Kiếm Mobile Chose Facebook as Their Main Media Platform
Hoa Kiếm Mobile so far advertised mostly on Facebook, with a total of 2, 575 ads. Facebook is one of the most popular social media platforms in Vietnam, with over 68 million users as of 2021. By advertising on Facebook, Funtap could reach a large and active audience, as well as leverage the social features of the platform to generate word-of-mouth and viral effects.
Source: AppGrowing
Facebook also offered Funtap various tools and options to optimize their ad campaigns, such as audience network, instant articles, stories, and messenger. Funtap could use these tools and options to target different segments of users, test different ad creatives, and measure the effectiveness of their ads. Funtap could also use Facebook’s analytics and insights to understand their user behavior, preferences, and feedback.
Hoa Kiếm Mobile is a successful example of how a game publisher can use creative and effective advertising to launch a popular action game in a competitive market. Funtap could also use AppGrowing’s data to discover new opportunities for growth and expansion.
*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.
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