Kỳ Nữ Hoàng Cung 2 is a simulation game that allows players to experience the life of a royal concubine in ancient Vietnam. The game was published by Funtap, a leading game publisher in Vietnam, on February 17, 2024. Within four days, the game achieved remarkable results: it ranked NO.1 in the App Store charts in Vietnam, and generated 366 ads across four media platforms, reaching millions of potential users.
How did Kỳ Nữ Hoàng Cung 2 achieve such success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing, the world’s leading mobile advertising intelligence platform, to analyze the game’s advertising performance and reveal the key factors that contributed to its popularity.
01 Kỳ Nữ Hoàng Cung 2 Focused on In-feed Ads with Video Creatives
According to the data monitored and collected by AppGrowing, Kỳ Nữ Hoàng Cung 2 created 366 ads in total from February 17 to February 21, 2024, covering one area and four media platforms. Among these ads, 100% were in the form of In-feed, which are ads that appear within the content feed of a website or app, such as news articles, social media posts, or videos.
In-feed ads are a popular and effective way to reach users who are browsing or consuming content on their mobile devices. They can blend in with the surrounding content and provide a seamless user experience, avoiding the annoyance or interruption caused by some other ad formats. In-feed ads can also leverage the user’s interest and attention to the content they are viewing, and increase the likelihood of engagement and conversion.
Kỳ Nữ Hoàng Cung 2 also chose video as the main creative format for its In-feed ads, accounting for 48.09% of its total ad creatives. Video creatives are more attractive and immersive than static images or text, and can showcase the game’s features, gameplay, and storyline in a more vivid and dynamic way. Video creatives can also trigger the user’s curiosity and emotion, and motivate them to download and try the game.
02 Kỳ Nữ Hoàng Cung 2 Leveraged Meta Ads to Reach a Large and Targeted Audience
Another key factor that contributed to Kỳ Nữ Hoàng Cung 2’s advertising success was its choice of media platforms. Among the four media platforms that the game advertised on, Meta Ads was the most dominant one, with a total of 100% ads. Meta Ads is a mobile advertising network that connects advertisers and publishers, and provides various ad formats, such as In-feed, Banner, Interstitial, and Rewarded Video.
Meta Ads has a large and diverse user base, covering over 200 countries and regions, and reaching over 1.5 billion monthly active users. Meta Ads also has a powerful and intelligent ad optimization system, which can match the most suitable ads to the most relevant users, based on their preferences, behaviors, and contexts. Meta Ads can help advertisers achieve high-quality traffic, high conversion rates, and high return on investment.
By advertising on Meta Ads, Kỳ Nữ Hoàng Cung 2 was able to reach a large and targeted audience in Vietnam, who are interested in simulation games, historical themes, and romantic stories. Meta Ads also helped the game optimize its ad performance and budget, and maximize its advertising efficiency and effectiveness.
03 Kỳ Nữ Hoàng Cung 2 Increased Its Ad Volume and Frequency on the Launch Day
The last factor that we will analyze is the game’s ad volume and frequency. According to AppGrowing’s data, Kỳ Nữ Hoàng Cung 2 created 366 ads in total from February 17 to February 21, 2024, with an average of 73 ads per day. However, the game’s ad volume was not evenly distributed across the five days. Instead, the game had a peak of ad volume on February 20, 2024, which was the launch day of the game, with 255 ads, accounting for 69.67% of its total ads.
This indicates that Kỳ Nữ Hoàng Cung 2 adopted a burst campaign strategy, which is a common and effective way to boost the game’s visibility and ranking on the launch day. By increasing its ad volume and frequency on the launch day, the game was able to generate a large amount of downloads and installs in a short time, and climb up the App Store charts. This in turn created a positive feedback loop, as more users would discover and download the game from the charts, and increase its organic growth and retention.
04 Conclusion
In this article, we have analyzed the advertising strategy and performance of Kỳ Nữ Hoàng Cung 2, a simulation game that became the top game in Vietnam in four days. We have used the data and insights from AppGrowing, the world’s leading mobile advertising intelligence platform, to reveal the key factors that contributed to the game’s success, such as:
- Focusing on In-feed ads with video creatives
- Leveraging Meta Ads to reach a large and targeted audience
- Increasing ad volume and frequency on the launch day
We hope that this article has provided you with some valuable and actionable insights for your own mobile game advertising. If you want to learn more about the mobile advertising market, trends, and best practices, please visit AppGrowing’s official website and blog, where you can find more analysis articles, case studies, and reports.
