1. Basic Information of Lightning Drift Racing
App Name: Lightning Drift Racing
Game Tags: Racing Car
Worldwide Release Date: June 1, 2020
Total ads as of today: 6,952
Check More Information about this game
2. Overall Advertising Trends of Lightning Drift Racing
We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.
Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09
Advertising Format & Creative Type
From the ads format, In-Feed accounts for 99.65%. In terms of ad creative type, Video accounts for 72.68%.
Media Platform Analysis
Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.
According to the analysis of AppGrowing, we can see as of 2022-05-10, Lightning Drift Racing's proportion of networks impressions is placed as:
This game uses Meta Audience Network for advertising the most.
Meta Audience Network 25.05%,
3. Top 3 Ad Creatives Analysis of Lightning Drift Racing
In this section, We're going to take a look at the current top-performing creatives for this game.
Ad Creative #1
Ad Creative #2
Ad Creative #3
Through the above ad creatives, we can get a comprehensive overview of the game's content.
The first one showcases the operation mode of the game: through the brake, accelerator and steering wheel, which is different from regular racing games. This material highlights the differences between this game and other games of the same type, i.e., the way it operates is closer to reality. In addition, it shows diverse types of racing cars and a wide variety of racing track scenery. And the next one depicts several tense and exciting racing scenes, accompanied by the roar of the engine so that people can not help but adrenaline rush. As a complement, the third creative shows a task scenario, including the results corresponding to success and failure. The novel task of driving a car onto a plane and the unique way of operation that allows gearing will make players itch for a try.
To sum up, I believe the game's ad creatives are very well conceived, allowing the audience to get a glimpse of the game in its entirety. The downside is that each piece of ad creatives is not followed by a CTA, otherwise, I think it would be better!
The above is the mobile game intelligence of ads analysis of Lightning Drift Racing. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!
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