蛋寶物語 is an MMORPG game released by eSkyFun in October 2024 across Taiwan, Hong Kong, Macau, Singapore, and Malaysia.

After its launch, the game successfully entered the top ten on Taiwan’s iOS game revenue charts.

Advertising Overview

According to AppGrowing data, 蛋寶物語 has placed a total of 3,897 ads across 16 regions and 8 ad platforms.

Over the past month, the game maintained this volume, with 71.64% of ads categorized as feed ads.

The primary advantage of feed ads is their natural integration into the user browsing experience, enhancing both click-through and conversion rates.

This choice of ad format likely reflects its effective performance on mobile devices, especially on social media platforms where dynamic content more easily attracts users.

The game’s ad materials are predominantly image-based, accounting for over 50% of all creatives.

Advertising Volume Peaks

蛋寶物語 began accepting pre-registrations in late August, but ad placements did not start until late September.

The peak daily ad volume occurred on October 11, when the game launched 930 ads in a single day.

The likely intent behind postponing ad placements until a month before launch was to concentrate resources and maximize ad impact, rather than spreading ad placements out during the pre-registration period.

Main Advertising Platforms

蛋寶物語 has primarily used Meta Ads as its main ad platform, with over 70% of its ads placed here.

This choice leverages the extensive user base of Facebook and Instagram in Taiwan, enabling the game to precisely target its audience and improve conversion rates.

Conclusion

Through AppGrowing’s analysis of 蛋寶物語’s ad strategy, we observe a refined and varied approach in their ad placements.

We hope that this article provides valuable insights to help optimize ad strategies and achieve greater success in future campaigns.