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Advertising Analysis
Data Reports

August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off

According to AppGrowing, the Advertising Volume and App Volume of the Global Mobile Game Market declined in August. In t […]

2023年9月20日 0条评论 2709点热度 0人点赞 App Growing Global 阅读全文
Data Reports

July 2023 Global Mobile Game Advertising Review - Matchingham Games & Playrix Held on to the Top

Compared with the gradually rebounded H1 2023 ad market, the first month into H2 saw an overall downward trend in global […]

2023年8月16日 0条评论 3925点热度 0人点赞 App Growing Global 阅读全文
Mobile Game Analysis

"Doge Ads" are back? Glaciers Game, with $300 Million revenue, tripled its marketing expenses in Q1 2023

According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took […]

2023年5月26日 0条评论 3298点热度 0人点赞 App Growing Global 阅读全文
Monthly Report

Mobile App Advertising Trends Analysis: Chinese Developers Including SHEIN Topped the Most Advertised Developer Ranking [April 2023 Global Mobile App Advertising Review]

Here is AppGrowing's analytics of April 2023 mobile App advertising based on data from 24 global media in 50 countries/r […]

2023年5月24日 0条评论 2988点热度 0人点赞 App Growing Global 阅读全文
Monthly Report

A Fierce Advertising Competition Between miHoYo, Lilith Games, Nuverse and Glaciers Games [April 2023 Global Mobile Games Advertising Review]

Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of g […]

2023年5月12日 0条评论 3145点热度 0人点赞 App Growing Global 阅读全文
Monthly Report

March 2023 Global Mobile Game Advertising Review

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 […]

2023年4月12日 0条评论 3324点热度 0人点赞 App Growing Global 阅读全文
White Paper

2022 Mobile Game Advertising White Paper

2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions genera […]

2023年1月30日 0条评论 5772点热度 0人点赞 App Growing Global 阅读全文
Advertising Analysis

A Brief Introduction to Mobile Advertising

According to the statistics, mobile accounts for approximately half of the web traffic worldwide. For example, in the fo […]

2022年5月25日 0条评论 5464点热度 0人点赞 App Growing Global 阅读全文
Advertising Analysis

Annoying Fake Mobile Game Ads Still Flooding the Network (And Why)

1. Fake mobile game ads are not uncommon today   Typically mobile game ads will show the most exciting features of […]

2022年5月19日 0条评论 27555点热度 0人点赞 App Growing Global 阅读全文
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Seasonal Game Creatives Are 2.1% of Video Ads and Split Three Ways AI App Video Ads Prove the Output, Then Ask for Nothing Inside Voodoo's Portfolio: 17 Titles, Four Take 60% of the Ads Gossip Harbor Lost Three Quarters of Its US Creative Pool While Japan Held Localized Game Creatives: What Changes Beyond the Language Track Ranked by Ads Instead of Creatives, the Same 20 Games Reorder Completely
When Download Rankings and Ad Rankings Diverge: What to Check FirstHow Creator-Style UGC Hooks Are Reshaping Mobile Game AdsWhy Interrogative Choice Openers Scale in Puzzle and Deduction Game AdsDeliberate-Fail Openers in Casual Game Ads: Where the Hook Crosses the Promise LineHow Fantasy MMORPG Launch Ads Use Bundle Reveals and Founder PacksHow to Review Health and Medical App Ad Claims Before Launch
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