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Data Reports

Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report

2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, w […]

2023年5月6日 0条评论 5346点热度 0人点赞 App Growing Global 阅读全文
White Paper

2022 Mobile Game Advertising White Paper

2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions genera […]

2023年1月30日 0条评论 5772点热度 0人点赞 App Growing Global 阅读全文
Data Reports

Chinese Online Literature App: With Giant Leading the Way, How to Succeed in Advertising

The scale of China’s online literature market reached 20.17 billion yuan in 2019, the scale of overseas markets reached 460 million yuan, and the number of overseas Chinese online literature users reached 31.935 million.

2021年9月10日 0条评论 5150点热度 1人点赞 App Growing Global 阅读全文
   
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Seasonal Game Creatives Are 2.1% of Video Ads and Split Three Ways AI App Video Ads Prove the Output, Then Ask for Nothing Inside Voodoo's Portfolio: 17 Titles, Four Take 60% of the Ads Gossip Harbor Lost Three Quarters of Its US Creative Pool While Japan Held Localized Game Creatives: What Changes Beyond the Language Track Ranked by Ads Instead of Creatives, the Same 20 Games Reorder Completely
When Download Rankings and Ad Rankings Diverge: What to Check FirstHow Creator-Style UGC Hooks Are Reshaping Mobile Game AdsWhy Interrogative Choice Openers Scale in Puzzle and Deduction Game AdsDeliberate-Fail Openers in Casual Game Ads: Where the Hook Crosses the Promise LineHow Fantasy MMORPG Launch Ads Use Bundle Reveals and Founder PacksHow to Review Health and Medical App Ad Claims Before Launch
《三国志幻想大陆》成10月增长冠军!三国手游如何在亚洲多点开花? How to Turn Mobile Ad Intelligence Data Into a Creative Brief 包揽出海收入榜冠亚军,还有新品闯入 TOP30,这家北京厂商在海外杀疯了 AppGrowing vs SensorTower: Choosing Your Ad Intelligence Stack for Global UA Same Genre, Three Creative Playbooks: How Leading Publishers Win Three Different Audiences in Merge-2 Mobile Games 【独家专访】20年行业老兵:腾讯不相信买量只是气话,买量永远是最好的数据驱动营销方式

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