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GameMarketing
Product Features

CTR vs. CVR: Why Your High-Performing Creatives Fail to Convert (and How CPP Closes the Gap)

Recently many developers shared a common frustration with AppGrowing that by optimizing precise targeting their click-th […]

2026年4月10日 0条评论 442点热度 0人点赞 libinbin 阅读全文
Data Reports

February 2026 Mobile Game Advertising Review

The following analysis of mobile game marketing trends for February 2026 is based on advertising data from AppGrowing ac […]

2026年3月24日 0条评论 454点热度 0人点赞 libinbin 阅读全文
Advertising Media Analysis

Why Meta Andromeda Is Ignoring Your Creatives

In the era of Meta Andromeda, low bids, aggressive scaling, and simple asset swaps no longer work. If your cold-start ph […]

2026年1月27日 0条评论 826点热度 0人点赞 libinbin 阅读全文
Advertising Analysis

Beyond the Volume Trap: Why 2026 Game UA is an “AI vs. AI” Battle

In the world of mobile game user acquisition (UA), we are witnessing a fundamental paradigm shift. The era of "human vs. […]

2025年12月25日 0条评论 539点热度 0人点赞 libinbin 阅读全文
Mobile Game Analysis

Rethinking Bilibili's Game Strategy: How Lightweight Titles Are Reshaping Its Global Presence

In recent years, Bilibili's ACG games have struggled, with more than 10 titles discontinued. Among the shutdowns are not […]

2025年11月7日 0条评论 747点热度 0人点赞 libinbin 阅读全文
Mobile Game Analysis

Hitapps Games' new release ranked Top 2 on the US iOS free chart within two weeks of launch.

On September 11th, American casual game developer Hitapps Games officially launched Solitaire Associations: Words. Accor […]

2025年10月24日 0条评论 619点热度 0人点赞 libinbin 阅读全文
   
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Seasonal Game Creatives Are 2.1% of Video Ads and Split Three Ways AI App Video Ads Prove the Output, Then Ask for Nothing Inside Voodoo's Portfolio: 17 Titles, Four Take 60% of the Ads Gossip Harbor Lost Three Quarters of Its US Creative Pool While Japan Held Localized Game Creatives: What Changes Beyond the Language Track Ranked by Ads Instead of Creatives, the Same 20 Games Reorder Completely
When Download Rankings and Ad Rankings Diverge: What to Check FirstHow Creator-Style UGC Hooks Are Reshaping Mobile Game AdsWhy Interrogative Choice Openers Scale in Puzzle and Deduction Game AdsDeliberate-Fail Openers in Casual Game Ads: Where the Hook Crosses the Promise LineHow Fantasy MMORPG Launch Ads Use Bundle Reveals and Founder PacksHow to Review Health and Medical App Ad Claims Before Launch
Honkai: Star Rail Succeeded Globally with Smart & Heavy Advertising - Insights from AppGrowing Which Mobile Game Genres Are Cooling Down in Ad Spend and Creative Testing 7月手游月报:休闲类手游广告投放盘点,创意素材解读 November 2024 Mobile Game Advertising Review:Infinity Nikki Surpasses 30 Million Global Pre-Registrations “马太效应”加剧,中小团队出海还有哪些机会? 功能更新 | “高频片段排行”重磅上线,全新官网亮相

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