On March 27, 37 Interactive Entertainment launched a hybrid "simulation + 4X" mini-game, 時光大爆炸, in the Hong Kong, Macau, and Taiwan markets.
This game has performed well in mainland China, having ranked among the top five best-selling WeChat mini-games.
Currently, it has also broken into the top five free game rankings across Hong Kong, Macau, and Taiwan.
This article will analyze its advertising strategy based on data from AppGrowing.
Advertising Strategy Overview
According to AppGrowing data, 時光大爆炸 has launched a total of 3,323 ads, spanning 12 regions and 8 advertising platforms.
Ad Formats: In-Feed ads account for over 72% of the total, followed by Interstitial ads at over 10%.
Ad Creatives: Image-based creatives dominate, making up over 54% of the total.
Peak Ad Volume
The game began running user acquisition ads in early March, with daily ad volume consistently exceeding 500 placements. The highest single-day ad volume occurred on March 20, surpassing 780 placements.
Key Advertising Platforms
時光大爆炸 primarily leveraged Meta Ads, which accounted for over 72% of its ad placements, followed by Google Ads at over 26%.
Conclusion
AppGrowing’s analysis of 時光大爆炸’s advertising strategy highlights its refined and diversified approach to ad placements.
We hope this article provides valuable insights to help you achieve greater success in your future advertising campaigns.
