At the end of last year, Rollic Games launched its new puzzle game, Color Block Jam.

By the end of January this year, the game’s ranking on the US iOS Free Games Chart started to surge and has now reached the top three.

This article will analyze its advertising strategy based on AppGrowing data and reveal the factors behind its success.

Advertising Strategy Overview

According to AppGrowing data, Color Block Jam ran a total of 1,039 ads, covering 35 regions and 8 advertising platforms.

The majority of the ads were In-Feed ads, accounting for over 84% of the total.

In terms of creative materials, the game primarily used videos, which made up over 91% of the total ads.

Ad Volume Peaks

At the end of January, Color Block Jam saw a significant increase in its ad spend. On January 30, the number of ads surpassed 490 for the day, setting its current daily advertising peak.

Over the past two weeks, the game’s advertising spend has remained relatively stable, with a daily average of more than 300 ads.

Primary Advertising Platforms

The game chose Meta Ads as its main advertising platform, with its ad spend accounting for over 84% of the total. Mintegral followed, with a share of over 10%.

This is mainly because Meta Ads platforms have a vast user base, allowing Color Block Jam to precisely target its audience and increase ad conversion rates.

Conclusion

Through the analysis of Color Block Jam’s advertising strategy by AppGrowing, we can see the game’s fine-tuned and diversified approach to advertising.

This article aims to provide valuable insights, helping you achieve greater success in future advertising campaigns.