At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions.

The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management.

This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success.

Advertising Strategy Overview

According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms.

The majority of these ads were native ads, accounting for over 69%.

In terms of ad creatives, video ads were the dominant format, making up over 49% of all materials.

Ad Volume Peaks

At the beginning of this month, Palmon: Survival saw a significant increase in ad spending. On January 10, the game’s launch day, the ad volume surpassed 800 ads, setting the current daily ad volume peak.

Over the past ten days, ad placements have remained relatively stable, with an average daily ad count exceeding 500 ads.

Primary Advertising Platforms

Palmon: Survival chose Meta Ads as its primary advertising platform, accounting for over 70% of the total ad spend, followed by Google Ads, which contributed more than 28%.

This is mainly because Meta Ads and Google Ads offer a broad user base. By investing heavily in these platforms, Palmon: Survival can precisely target its desired audience, thereby improving ad conversion rates.

Conclusion

From AppGrowing's analysis of Palmon: Survival's advertising strategy, we can see its refined and diversified approach to ad placements.

This article aims to provide valuable insights to help you achieve greater success in your future advertising efforts.