Disney Speedstorm, a racing game published by Gameloft, has taken the mobile gaming world by storm. Launched after a pre-registration phase, the game has quickly climbed the ranks on app stores worldwide.
The game has ranked No. 1 in numerous countries, including Italy, Argentina, and the United States, among others. It has also secured top 10 positions in competitive markets such as Germany, Canada, France, and Japan.
According to data collected by AppGrowing, Disney Speedstorm has launched 3061 ads across 30 regions and 7 media platforms.In this article, we will analyze how Disney Speedstorm used smart advertising strategies to achieve such impressive results. We will look at the following aspects:
- The distribution and performance of the game’s ads across different regions and media
- The types and features of the game’s ad creatives and how they appeal to the target audience
- The tips for creating effective strategy game ads based on the game’s case study
01 How Disney Speedstorm Distributed and Performed Its Ads Across Different Regions and Media
According to data collected by AppGrowing, Disney Speedstorm has launched 3061 ads across 30 regions and 7 media platforms. In the past 90 days, the game has placed a total of 1,149 advertisements.
The game’s advertisements are primarily focused on the following regions: Europe and Latin America. These regions have large and growing gaming markets, as well as high penetration rates of smartphones and internet access. The game’s advertisements also target some emerging markets, such as the Philippines, where the demand for mobile games is increasing.
The game’s ads have been mostly distributed on Meta Media, a popular and powerful mobile advertising network. According to AppGrowing, Disney Speedstorm has created 84.77% of its ads on Meta Media, which shows the game’s strong reliance and trust on this network.
02 How Disney Speedstorm Created and Designed Its Ad Creatives and How They Appeal to the Target Audience
From April 14, 2023, to July 12, 2024, Disney Speedstorm launched 1,149 ads, with a significant focus on In-Feed ads, accounting for approximately 86.10% of the total. This indicates a strategic move to integrate ads seamlessly into users' social media feeds, enhancing user engagement without being overly intrusive.
The preference for video ads, which made up about 63.97% of the total creatives, underscores the importance of dynamic and engaging content in capturing user interest. Videos are more likely to showcase the game's exciting gameplay, characters, and graphics, making them a powerful tool for attracting potential players.
The advertising creativity of the game has the following characteristics and features:
- Quickly showcase well-known IP characters from Disney in the video, highlighting the extensive IP content of the game and quickly targeting the core user group.
- Display the gameplay, allowing characters from different IPs to compete on the field, creating a unique and joyful atmosphere.
03 Tips for Creating Effective Strategy Game Ads Based on Disney Speedstorm Case Study
Based on the analysis of Doomsday: Last Survivors’ advertising strategies and results, we can derive some best practices and tips for creating effective strategy game ads, as follows:
- Market Selection: By focusing on core regions covered by the IP and targeting countries with rapidly growing gaming markets, Gameloft effectively reached a broad audience.
- Platform Selection: Prioritizing platforms like Meta Media, which have high engagement rates and rich visual content, ensured that the advertisements resonated with the target audience.
- Ad Format: The extensive use of video content likely played a key role in attracting users.
- Video Content: Capturing core selling points and highlighting IP content helped better capture the attention of the target audience.
In summary, AppGrowing’s analysis of Disney’s “Speedstorm” advertising strategy emphasizes broad geographic coverage, media diversity, and engaging content. These elements combined to create a highly effective campaign, propelling the game to the top of global app store rankings.
