At the end of last year, Vizta Games launched its new strategy game Magic Chess: Go Go in multiple regions worldwide.

Over the past week, the game has surpassed 6.45 million downloads on Google Play, ranking second in the Google Play download charts.

This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success.

Advertising Strategy Overview

According to AppGrowing's data, the Android version of Magic Chess: Go Go ran 20,584 ads across 13 regions and 10 advertising platforms.

The ads were primarily Rewarded Video ads, making up more than 36% of the total, followed by Interstitial ads, which accounted for over 32%.

In terms of creative materials, video ads were predominant, comprising over 52% of the total materials.

Ad Volume Peaks

In the past week, Magic Chess: Go Go saw a notable increase in its advertising volume. On February 21st, the number of ads surpassed 1,000, marking the current peak in daily ad placements.

Primary Advertising Platforms

Magic Chess: Go Go chose Google Ads as its primary advertising platform, with its ad spend on Google Ads accounting for more than 67%.

This is primarily because Google Ads offers a broad user base, allowing Vizta Games to precisely target its desired audience and increase ad conversion rates.

Conclusion

Through AppGrowing's analysis of Magic Chess: Go Go's advertising strategy, we can observe its refined and diversified approach to ad placements.

We hope this article provides valuable insights, helping you achieve greater success in your future advertising campaigns.