Flame of Valhalla is a RPG game developed by Chinese developer Leniu Games, recently launched in multiple markets worldwide. This article will delve into its advertising strategy based on AppGrowing's data, revealing the reasons behind its success.
Advertising Campaign Overview
According to data from AppGrowing, Flame of Valhalla has placed a total of 12,821 ads, covering 40 regions and 6 advertising platforms.
Between July 18, 2024, and August 16, 2024, the game deployed 12,449 ads, with in-feed ads accounting for nearly 90% of the total.
The advantage of in-feed ads lies in their ability to blend seamlessly into the user's browsing experience, thereby improving both click-through and conversion rates.
This choice of ad format likely stems from its efficient performance on mobile devices, particularly on social media platforms where dynamic content tends to attract more user engagement.
Ad Creatives
Regarding ad creatives, Flame of Valhalla primarily utilized images and videos, with the former accounting for over 40% and the latter over 59%.
Daily Peak in Ad Volume
It is worth noting that on July 24, 2024, the daily ad volume for Flame of Valhalla peaked at 581 ads.
This date coincided with the game's launch, indicating that Leniu Games aimed to rapidly increase the game's visibility by concentrating ad placements within a short timeframe.
Main Advertising Platform
Flame of Valhalla chose Meta Ads as its primary advertising platform, with a total of 11,286 ads placed on it.
Meta Ads' broad user base and precise targeting capabilities make it a crucial channel for attracting potential players.
By deploying a significant number of ads on Meta Ads, Leniu Games could precisely target its audience and enhance the conversion rate of these ads.
Conclusion
Through AppGrowing's analysis of the advertising strategy for Leniu Games' new RPG Game Flame of Valhalla, we can observe the game's refined and diversified approach to ad placements.
We hope this article provides you with valuable insights to help you achieve greater success in your future advertising efforts.
