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本报告为AppGrowing 国际版追踪自2022年5月1日至5月15日的5月手游&应用上半月买量快讯。
01
手游广告投放趋势
5月上半月,SLG《文明霸业-王者归来》继续保持推广榜第一的位置,几款射击动作类游戏《Garena Free Fire》、《PUBG Mobile》和《War Robots》排名均有不同程度上升。
房屋装饰主题消除游戏《Happy Makeover》本期也进入游戏推广榜Top 20,广告量排名第12位。
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39921.png)
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39922.png)
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39923.png)
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39924.png)
素材一:
来源:AppGrowing 国际版
素材二:
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39926.png)
来源:AppGrowing 国际版
素材三:
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39927.png)
来源:AppGrowing 国际版
02
应用买量快讯
应用方面,三款网文小说阅读应用《Joyread》、《Readom》和《Webnovel》进入5月上半月推广榜Top 20;此外,掌阅科技旗下《Mynovel》进入新品推广榜Top 10,网文赛道买量竞争近期逐渐加剧。
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39928.png)
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/39929.png)
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/399210.png)
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/399211.png)
素材一:
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/399212.png)
来源:AppGrowing 国际版
素材二:
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/399213.png)
来源:AppGrowing 国际版
素材三:
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/399214.png)
来源:AppGrowing 国际版
以上为《5月上半月海外买量快讯》。
*以上相关广告素材由AppGrowing 国际版采集于公开之信息,仅为研究分析所用,相关版权归原著者所有。内容仅供一般性参考,不应视为针对特定事务的意见或依据。
![图片](https://agg-wordpress.umlife.com/blog/wp-content/uploads/2022/05/399215.png)
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