Adapted from the hit manga series Kaiju No. 8, which has sold over 18 million copies in Japan alone, Kaiju No. 8: The Game officially opened global pre-registrations in late April and is expected to launch by the end of August.
Based on data from AppGrowing, this article examines the game’s international advertising strategy.
Ad Campaign Overview
According to AppGrowing, Kaiju No. 8: The Game has run a total of 2,569 ads across 6 regions and 9 ad platforms.
Ad formats: In-Feed ads dominate the campaign, accounting for more than 96%, followed by Rewarded Video at about 3%.
Creative formats: Video and image creatives are used almost evenly, with video making up approximately 50% (41% standard video, 19% vertical video) and image creatives accounting for about 46%.
Peak Ad Volume
The game’s ad campaign kicked off alongside the pre-registration launch in late April. Over the following month, the daily volume of ads remained consistently high, surpassing 1,000 placements per day and peaking at over 1,400.
By late May—roughly one month before launch—the campaign saw another surge, with daily ad volume exceeding 200 and hitting a high of nearly 500.
Top Ad Platforms
Kaiju No. 8: The Game leaned heavily on Meta Ads, which made up a staggering 96% of its total ad placements. Google Ads followed distantly with around 3%.
Conclusion
AppGrowing’s data reveals a highly structured and diversified ad strategy behind Kaiju No. 8: The Game. The campaign’s early and aggressive investment, paired with platform-specific tactics and format variety, positions the title for strong global performance.
For advertisers and developers alike, this case offers valuable insights into data-driven, large-scale user acquisition in the lead-up to a global mobile game launch.
