Half the Lookup List Is Not an App: What Those Keywords Actually Are Top Lords Entered the Lookup List With 1,625 Ads a Day One Organizing Game Took 93% of the Ad Volume in a Crowded Genre Rotate Rings Topped the Lookup List the Same Week It Cut 79% of Its Ads Merge Lookups Halved While Hollywood Merge and Gossip Harbor Kept Buying Screw Game Ads: One Title Tripled While the Other Two Pulled Back