One Organizing Game Took 93% of the Ad Volume in a Crowded Genre Rotate Rings Topped the Lookup List the Same Week It Cut 79% of Its Ads Merge Lookups Halved While Hollywood Merge and Gossip Harbor Kept Buying Screw Game Ads: One Title Tripled While the Other Two Pulled Back Kingshot Lookups Fell 57%, Whiteout Ads Fell 45% How Cleaning Game Ads Open: 21 of 36 Start on a Single Object