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Mobile Game Advertising
brief

Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing

Netmarble has officially launched Game of Thrones: Kingsroad, a fully licensed MMORPG developed under HBO’s globally rec […]

2025年5月23日 0条评论 905点热度 0人点赞 weng, zitao 阅读全文
Advertising Analysis

Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year

At the end of last month, Kunlun Tech released its 2024 financial report, introducing two new revenue segments: "AI Soft […]

2025年5月22日 0条评论 2793点热度 0人点赞 weng, zitao 阅读全文
Monthly Report

April 2025 Non-gaming App Advertising Review

Here is an analysis of the global non-gaming app user acquisition marketing trends for April 2025, based on ad data from […]

2025年5月16日 0条评论 1919点热度 0人点赞 weng, zitao 阅读全文
brief

Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing

At the end of April, Kakao Games officially launched the international version of ODIN:VALHALLA RISING—a Norse mythology […]

2025年5月15日 0条评论 1009点热度 0人点赞 weng, zitao 阅读全文
brief

NetEase's New Game Once Human Strategy Analysis | AppGrowing

At the end of April, NetEase officially launched the mobile version of its open-world survival game Once Human. Prior to […]

2025年5月9日 0条评论 825点热度 0人点赞 weng, zitao 阅读全文
brief

HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing

HABBY, the publisher behind global hits like Archero, Archero 2, and Capybara Go!, each of which has surpassed $100 mill […]

2025年4月30日 0条评论 1023点热度 0人点赞 weng, zitao 阅读全文
brief

Level Infinite's New FPS Game Delta Force Strategy Analysis | AppGrowing

On April 22, Level Infinite’s FPS title Delta Force launched across multiple global markets. The game is an officially l […]

2025年4月25日 0条评论 1095点热度 0人点赞 weng, zitao 阅读全文
brief

BILIBILI’s New Game Jujutsu Kaisen Phantom Parade Strategy Analysis | AppGrowing

Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. A […]

2024年11月8日 0条评论 1575点热度 0人点赞 weng, zitao 阅读全文
Data Reports

AppGrowing Data Report: A Review of Mobile Game Advertising in 2024 H1

In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games l […]

2024年7月26日 0条评论 3651点热度 0人点赞 weng, zitao 阅读全文
Data Reports

AppGrowing White Paper: A Review of Mobile Game Advertising in 2024 Q1

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become a […]

2024年5月14日 0条评论 4179点热度 0人点赞 App Growing Global 阅读全文
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Seasonal Game Creatives Are 2.1% of Video Ads and Split Three Ways AI App Video Ads Prove the Output, Then Ask for Nothing Inside Voodoo's Portfolio: 17 Titles, Four Take 60% of the Ads Gossip Harbor Lost Three Quarters of Its US Creative Pool While Japan Held Localized Game Creatives: What Changes Beyond the Language Track Ranked by Ads Instead of Creatives, the Same 20 Games Reorder Completely
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