As a leading game publisher, Supercell invests heavily in advertising to maintain and expand its user base. Clash Royale is no exception. According to AppGrowing, Clash Royale has created 13,976 ads in total, covering 47 areas and 8 media. Here's the comprehensive and accurate analysis of Clash Royale by AppGrowing.
Source: AppGrowing
Clash Royale is a popular strategy game that combines card collecting, tower defense and real-time multiplayer battles. Clash Royale was released in 2016 and has since become one of the most successful mobile games in the world. It has over 100 million downloads on Google Play and has won multiple awards, including the Google Play Award for Best Game in 2017.
How Clash Royale Dominates the Global Charts with Its Regional Appeal
Clash Royale is a global phenomenon that appeals to players of different ages, genders and cultures. It has achieved remarkable results in various regions and markets. Taking 2023-06-20 Google Play charts for instance, Clash Royale ranked NO.1 in Argentina and Mexico. It also entered the Top 10 in Brazil, Spain, Italy, Bahrain, Switzerland, Netherlands, Norway, France, Israel, Germany, Korea and Portugal.
These rankings reflect Clash Royale’s popularity and influence in different regions. They also indicate the potential markets that Clash Royale can target for further growth. For example, Brazil is a huge market with over 200 million population and a high penetration rate of mobile devices. Spain and Italy are also important markets in Europe with strong cultural ties to Latin America. Bahrain is a small but wealthy country in the Middle East with a high demand for entertainment. Switzerland, Netherlands and Norway are among the richest countries in the world with high purchasing power and quality of life.
How Clash Royale Attracts and Retains Users with Its Diversified and Dynamic Advertising Strategy
Clash Royale adopts a diversified and dynamic advertising strategy to attract and retain users. From 2023-03-20 to 2023-06-20, Clash Royale created 1661 ads in total, around 40.16% of which are in the form of rewarded video. Rewarded video is a type of ad that offers users incentives such as coins, gems or extra lives in exchange for watching a short video. This format is effective for increasing user engagement and retention, as well as monetizing the game.
Source: AppGrowing
Ad creatives are mainly horizontal video. Its proportion is around 54.73%. Horizontal video is a common format for mobile games that showcases the gameplay, graphics and features of the game in an immersive way. It can also convey the emotions and excitement of playing the game to potential users. The peak of ad volume in a single day was 389, which appeared on 2023-06-19.
Clash Royale adjusts its advertising volume according to different factors such as seasonality, events and competition. For example, the peak of ad volume coincided with the launch of a new update that introduced new cards, modes and features to the game. This update also coincided with the summer vacation season when more people have time to play games.
How Clash Royale Reaches Different Audiences and Optimizes Its Advertising Performance with Different Media and Channels
Clash Royale so far advertised mostly on AdMob, with a total of 1,028 ads. AdMob is a mobile advertising network owned by Google that allows developers to monetize their apps with ads from Google’s advertisers. AdMob is one of the largest and most popular mobile advertising platforms in the world, with access to millions of users and high-quality ads.
Clash Royale also advertised on other media such as Facebook Audience Network (FAN), Unity Ads, Vungle, IronSource and AppLovin. These media are specialized in mobile gaming ads that offer various formats such as interstitials, banners, native ads and playable ads. Playable ads are interactive ads that allow users to try out a mini version of the game before downloading it. They are proven to increase conversion rates and user satisfaction.
Clash Royale uses different media and channels to reach different audiences and optimize its advertising performance. By using AppGrowing’s data and insights, Clash Royale can monitor its own advertising performance as well as its competitors’ strategies and trends. AppGrowing can help Clash Royale improve its advertising efficiency and effectiveness by providing actionable recommendations based on data analysis.
