Hiệp Khách Chi Ca is a massively multiplayer online role-playing game (MMORPG) that takes players to a fantasy world of martial arts and adventure. The game was released by VGP, a leading game publisher in Vietnam, in November 2023. In just two months, it has become the top game in the country, ranking NO.1 in the App Store charts as of 2024-01-15.
How did Hiệp Khách Chi Ca achieve such a remarkable feat in a crowded and competitive market? What are the secrets behind its advertising success? In this article, we will use the data and insights from AppGrowing, a global advertising intelligence platform, to reveal how Hiệp Khách Chi Ca used data-driven marketing to reach and engage its target audience, and to dominate the Vietnamese mobile game market.
According to the data and insights from AppGrowing, Hiệp Khách Chi Ca has created 1,157 ads in total, covering 7 areas and 6 media, from 2023-11-17 to 2024-01-15. Among them, the most dominant ad format is In-feed, which accounts for 96.32% of the total ads. In-feed ads are ads that appear within the content feed of a media platform, such as a social network, a news app, or a video site. In-feed ads are designed to blend in with the surrounding content and provide a seamless and non-intrusive user experience.
Hiệp Khách Chi Ca’s In-feed ads are mainly Image-based, with a proportion of 52.71%. Image ads are ads that use static or animated images to showcase the features and benefits of a game. Image ads are easy to produce and consume, and can effectively capture the attention and interest of the audience.
Hiệp Khách Chi Ca’s Image ads are stunning and eye-catching, featuring high-quality graphics, vivid colors, and dynamic effects. The images showcase the game’s core elements, such as the characters, the combat, the scenery, and the storyline, and convey a sense of excitement and immersion. The images also include catchy slogans, such as “The most anticipated MMORPG game of 2023”, “Join the epic adventure of Hiệp Khách Chi Ca”, and “Experience the ultimate martial arts fantasy”, to entice the audience to download and play the game.
Hiệp Khách Chi Ca’s Image ads have achieved impressive results, generating a peak of 378 ad volume in a single day on 2024-01-12. The game’s ad strategy is to create and launch a large number of Image ads in a short period of time, and to constantly update and optimize the ad creatives based on the feedback and performance data. This way, the game can maximize its exposure and reach, and test and refine its ad effectiveness.
Another notable aspect of Hiệp Khách Chi Ca’s ad campaigns is its media selection. Hiệp Khách Chi Ca so far advertised mostly on Meta Media, with a total of 99.17% ads. Meta Media is a leading media platform in Vietnam, with over 100 million monthly active users and over 10 billion monthly impressions. Meta Media provides a variety of content and services, such as news, entertainment, social, e-commerce, and gaming, and caters to a wide range of audience segments and interests.
Hiệp Khách Chi Ca’s choice of Meta Media as its main advertising channel is a smart and strategic move, as it allows the game to tap into a large and relevant user base, and to leverage the platform’s rich and diverse content and features to enhance its ad performance and user engagement.
Hiệp Khách Chi Ca’s ads on Meta Media are exclusive and customized, meaning that they are only shown on Meta Media and are tailored to fit the platform’s style and format. For example, some of the game’s ads are designed to look like native content on Meta Media, such as news articles, video clips, or user reviews, and to blend in with the platform’s feed and interface. Some of the game’s ads are also integrated with Meta Media’s functions and services, such as the social network, the e-commerce, or the gaming center, and to offer the users additional benefits and incentives, such as discounts, rewards, or invitations, to download and play the game.
Hiệp Khách Chi Ca’s ads on Meta Media have achieved remarkable success, driving a huge amount of traffic and downloads to the game, and boosting its ranking and popularity in the market. The game’s ad strategy is to focus and invest on a single media platform that has a strong and loyal user base, and to create and deliver exclusive and customized ads that match the platform’s characteristics and advantages, and that provide a seamless and engaging user experience.
In summary, Hiệp Khách Chi Ca is a MMORPG game that has achieved phenomenal success in Vietnam, ranking NO.1 in the App Store charts as of 2024-01-15. The game’s success is largely attributed to its effective and innovative advertising strategy, which was revealed and analyzed by AppGrowing’s data and insights.
AppGrowing helped us understand how Hiệp Khách Chi Ca mastered the In-feed ads with stunning images, and dominated the Meta Media with exclusive ads, and reached and engaged its target audience in a competitive market.
If you are a game developer or publisher who wants to learn more about the mobile game advertising industry, you should definitely check out AppGrowing’s data and insights. AppGrowing will help you gain a competitive edge in the mobile game market, and grow your game to the next level.