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PUBG Mobile
Mobile Game Analysis

How Did Tencent Games Perform Over The Past Year?

A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laure […]

2025年2月21日 0条评论 1275点热度 0人点赞 weng, zitao 阅读全文
数据报告

11月手游月报:网易“吃鸡”新游开启预约买量,两款国产SLG投放量暴涨

临近年末冲刺期,游戏厂商通过买量获取用户的意愿变得更加强烈。据 AppGrowing 国际版 数据监测,11 月整个海外手游市场的广告量和在投 App 数量仍保持较高规模,并且有小幅度上涨。除了新游,我们还看到一些已上线几年的国产手游买量暴 […]

2023年12月8日 0条评论 2362点热度 0人点赞 App Growing Global 阅读全文
   
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Seasonal Game Creatives Are 2.1% of Video Ads and Split Three Ways AI App Video Ads Prove the Output, Then Ask for Nothing Inside Voodoo's Portfolio: 17 Titles, Four Take 60% of the Ads Gossip Harbor Lost Three Quarters of Its US Creative Pool While Japan Held Localized Game Creatives: What Changes Beyond the Language Track Ranked by Ads Instead of Creatives, the Same 20 Games Reorder Completely
When Download Rankings and Ad Rankings Diverge: What to Check FirstHow Creator-Style UGC Hooks Are Reshaping Mobile Game AdsWhy Interrogative Choice Openers Scale in Puzzle and Deduction Game AdsDeliberate-Fail Openers in Casual Game Ads: Where the Hook Crosses the Promise LineHow Fantasy MMORPG Launch Ads Use Bundle Reveals and Founder PacksHow to Review Health and Medical App Ad Claims Before Launch
4月手游月报:益世界监狱题材SLG上线,腾讯网易重磅产品角逐海外 How to Use Short-Drama Story Arcs in Mobile Game Ads Without Hiding Gameplay 继《原神》之后的新爆款:米哈游《崩坏:星穹铁道》怎么做买量? Growing Robustly, will Short Drama Apps Create New Business Myths in 2024? 卡牌赛道大战,暗黑童话手游靠真人素材突围港台市场 Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report

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