Mobile Legends: Bang Bang (MLBB for short) is an action game published by Moonton, a publisher from China. It features 5V5 MOBA gameplay as its main mode, and has over 500 million downloads and tens of millions of active users. MLBB has achieved excellent performance in many regions around the world, especially in Southeast Asia, where it has become one of the most popular games. So, how does MLBB use advertising intelligence to improve its brand awareness and user growth? This article will use AppGrowing's data and intelligence to dissect and analyze MLBB's advertising strategy.
According to AppGrowing, MLBB has created 92072 ads in total, covering 48 areas and 13 media. This shows that MLBB has a strong advertising presence worldwide, and also customizes its advertising content and form according to the characteristics of different regions and platforms.
For example, in Southeast Asia, MLBB mainly chooses social media platforms such as Facebook, YouTube, TikTok as advertising channels, using their large number of users and high interactivity to spread the game's features and advantages.
From 2023-05-01 to 2023-06-07, MLBB created 7481 ads in total, around 53.78% of which are in the form of rewarded video. Rewarded video is a type of ad that gives users a certain reward after watching the whole video, such as coins, diamonds, items, etc. This type of ad can effectively attract users' attention and stimulate their interest and curiosity, thereby increasing user conversion and retention rates.
At the same time, rewarded video can also increase user trust and satisfaction with the game, because users can feel the game's generosity and respect. In addition to rewarded video, MLBB also created other types of ads, such as interstitial ads, banner ads, native ads, etc., to suit different scenarios and user needs.
According to AppGrowing, among the 7481 ads created by MLBB, horizontal & square video are the main ad creatives, accounting for 61.01%. This type of ad creative can make full use of screen space, show the game's wonderful graphics and dynamic sound effects, and highlight the game's core gameplay and features.
For example, a common scene in MLBB's ad videos is that a team of five players engages in intense confrontation on the battlefield, showing the game's team cooperation and strategy, while also attracting users' participation and competition. Moreover, MLBB's ad videos also combine local culture and habits, such as using local languages, music, celebrities, etc., to increase user identification and intimacy.
According to AppGrowing, MLBB chose AdMob as its main advertising platform during 2023-05-01 to 2023-06-07 period, with a total of 5966 ads on it. AdMob is Google's mobile advertising platform, which has the world's largest mobile app advertising network, which can help developers and advertisers achieve efficient ad delivery and revenue . MLBB choosing AdMob as its main advertising platform shows that MLBB has a high degree of trust and dependence on Google's ecosystem, and hopes to improve its ranking and exposure on Google Store and search engine through AdMob .
At the same time, MLBB's advertising on AdMob also has a clear sense of rhythm, for example, on 2023-05-22, MLBB delivered 949 ads on AdMob, creating a peak of daily ad volume. This may be related to MLBB releasing a new version or holding an event on that day, thus increasing the intensity and frequency of advertising.
Through the above analysis, we can see how MLBB uses advertising intelligence to improve its position and influence in the field of action games. MLBB has clear goals and strategies in terms of ad coverage, form, creative, platform, etc. , and also makes flexible adjustments and optimizations according to the characteristics of different regions and users. MLBB not only improves its brand awareness and user growth through ad delivery, but also improves its ranking and exposure on search engines, thus bringing more traffic and potential users to its official website. MLBB is a successful case worth learning from and drawing on.
Also, only by tracking and analyzing the trends and strategies of global mobile advertising in real time can one stand out in the fierce competition. If you want to know more about mobile advertising intelligence information , please visit AppGrowing's Official Website.