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Mobile Game Analysis

Second in Pre-Registration Ads, NetEase's New PUBG-like Game Swords Globalization

According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

2023年12月19日 0Comments 2514Browse 0Like App Growing Global Read more
Monthly Report

Temu by Pinduoduo Surpassed SHEIN to Win in Marketing - Nov 2023 Global Mobile App Advertising Review

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

2023年12月18日 0Comments 1545Browse 0Like App Growing Global Read more
Data Reports

SayGames & Homa Games Topped. NetEase's PUBG-like Mobile Game Began Massive Pre-Registration Ads - Nov 2023 Global Mobile Game Advertising Review

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

2023年12月12日 0Comments 2167Browse 0Like App Growing Global Read more
Mobile Game Analysis

SohaGame Kỷ Nguyên AFK - Excellent Answer to Digital Advertising with Real Elements

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

2023年12月7日 0Comments 1668Browse 0Like App Growing Global Read more
Data Reports

Oct 2023 Global Mobile App Advertising Review - Black Friday Warm-up Led to Topping Shop Apps

Here is AppGrowing's analysis of the global mobile App advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In October, both ad volume and app volume remained high. The peak of ad volume appeared in week 4, which was over 3M. App volume showed an increasing trend, which was over 30k in week 5. Creative volume was stable, over 700K every week, including nearly 1M in week 4. The single day peaks for both Ad Volume and App Volume occurred in the latter period of the month. October 31st had 1.81M+ ad volume and 30K App volume. Regionally, the Top 3 regions in ad volume for the […]

2023年11月27日 0Comments 1637Browse 0Like App Growing Global Read more
Advertising Analysis

ReelShort Overtakes TikTok in U.S. iOS Downloads. A Global Explosion in Short drama Marketing?

This year, the short drama market is growing faster than expected. In China's mainland, 《完蛋!我被美女包围了(Love Is All Around)》 became a dark horse in the form of "short dramas + game". In global market, with the emergence of several popular short dramas, the topic of "short drama marketing" has been on the rise, which is reminiscent of the "global Internet literature marketing" in 2021. As a professional global mobile marketing strategy platform, AppGrowing has witnessed the wave of global internet literature marketing. Recently, we have observed the strong trend of a group of short drama apps. AppGrowing data shows that ReelShort of Crazy Maple Studio, which is is a participant of COL Group, recently topped the USA iOS Entertainment Free Chart, […]

2023年11月21日 0Comments 4059Browse 0Like App Growing Global Read more
Data Reports

Dungeon Hunter 6 Heavily Advertised - Oct 2023 Global Mobile Game Advertising Review

Here is AppGrowing's analysis of the global mobile game advertising markets in October 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In October, the overall trend of global mobile game advertising is positive. The ad volume is above 1.2M every week, with the most in Week 4, which is more than 1.8M. The App volume continues to grow, with the latter 3 weeks exceeding 20K. The creative volume is relatively stable, which is basically above 600K. In terms of single-day data, ad volume and app volume peaked in the latter half of the month, with the most on October 31, with 1.07M+ ads and 18,717 games respectively, a significant increase […]

2023年11月17日 0Comments 1417Browse 0Like App Growing Global Read more
Data Reports

Sep 2023 Global Mobile App Advertising Review - Shop Apps Heavily Advertised for Shopping Festivals

Here is AppGrowing's analysis of the global mobile App advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   The ad volume and app volume peaked in late September, with Week 4 and Week 5 ad volume approaching 1.80M+ and app volume exceeding 15K. Creative volume showed a growing trend, except for Week 1, the rest of the weekly data are more than 600K. The highest single-day ad volume and app volume occurred on September 22, with the former exceeding 1.02M and the latter at 16,099, a significant increase compared to August. By region, the Top 3 in terms of ad volume are North America, Southeast Asia and […]

2023年10月25日 0Comments 1405Browse 0Like App Growing Global Read more
Data Reports

September 2023 Global Mobile Game Advertising Review - Habby Advertised Heavily with the Newly Released SOULS

Here is AppGrowing's analysis of the global mobile game advertising markets in September 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   From the overall trend, the weekly ad volume of mobile games in September 2023 remained in the range of 1M~1.5M, of which Week 4 was the most, reaching 1.46M. App volume showed a growing trend, with Week 4 and Week 5 exceeding 15K. Creative volume was relatively stable, basically above 450K. In terms of single-day data, the peaks of ad volume and app volume appeared in the latter part of the month, with both being the highest on September 24, at 770K+ and 12,378 respectively, a slight increase from […]

2023年10月24日 0Comments 2027Browse 0Like App Growing Global Read more
Advertising Media Analysis

Latest Trend: Do Vietnamese Mobile Game Publishers prefer Facebook as before?

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

2023年10月16日 0Comments 1699Browse 0Like App Growing Global Read more
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April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review April 2025 Mobile Game Advertising Review:Casino Games Overtook Casual and Puzzle titles to Become April’s Most Advertised Mobile Genre Data Report | Creative & Strategic Trends in Global Mobile Advertising(2025Q1) LTGAMES Expands into Short Dramas with Strategic Investment and Overseas Hiring
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Honkai: Star Rail Global Advertising Analysis: How did miHoYo make it? Real Money Gaming: The Trending Game in India September 2024 Mobile Game Advertising Review:Whiteout Survival Topped the Advertising Rankings, Habby's New Game Started Its Ad Campaign AppGrowing vs BigSpy: Which is The Best Choice  for Your  Marketing Campaign ? September 2023 Global Mobile Game Advertising Review - Habby Advertised Heavily with the Newly Released SOULS MoboReels Ranked No. 2 Most Advertised App on iOS. Shopping Led the Ad Scale - Feb 2024 Global Mobile App Advertising Review
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