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Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report

2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, with developers showing a more cautious approach to new releases and advertising campaigns. AppGrowing, together with Youxiputao.com and diandian.com, released Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report in order to help practitioners in the mobile game industry to better grasp the changes in the global market. The report provides a systematic review and analysis of market revenue and download volume, advertising, game categories and market development. The following are extracts from the report, and the full report is available at the end of this article. 01 Mobile Game Market Summary According to diandian.com, in Q1 […]

2023年5月6日 0Comments 588Browse 0Like App Growing Global Read more
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2022 Mobile Game Advertising White Paper

2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]

2023年1月30日 0Comments 1046Browse 0Like App Growing Global Read more
White Paper

White Paper: Global Mobile Game Advertising in HI 2022

In the first half of 2022, the restart of releasing Video Game Licenses has brought a "light spring rain" to China’s domestic mobile game market. On the other hand, the wave of Chinese mobile games going overseas still goes on, and more and more industry players are joining. Data form AppGrowing shows that in the first half of 2022, the number of global mobile game ads has shown an increasing trend, and the competition for top traffic among mobile games from all over the world is constantly intensifying. In order to observe the changes of advertising in the global mobile game market comprehensively, AppGrowing has released the "2022 H1 Global Mobile Game Advertising White Paper", interpreting the data about advertising of global mobile games in the […]

2022年8月10日 0Comments 1834Browse 0Like App Growing Global Read more
Data Reports

2021 Mobile Games Advertising White Paper

A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers. 

2022年1月24日 0Comments 3031Browse 0Like App Growing Global Read more
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“狗头买量”卷土重来?营收20亿的冰川网络今年Q1营销费用再翻3倍(文末有福利)Mobile App Advertising Trends Analysis: Chinese Developers Including SHEIN Topped the Most Advertised Developer Ranking [April 2023 Global Mobile App Advertising Review]"Doge Ads" are back? Glaciers Game, with $300 Million revenue, tripled its marketing expenses in Q1 20235.30线上直播报名|非游应用成功出海的策略秘籍全在这里!SHEIN 连续3个月广告投放量第2,购物类出海抢量白热化Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report
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