Last month, IYAGAME launched pre-registration for its prison-themed simulation + 4X mobile game, Lands of Jail, across Hong Kong, Macao, Taiwan, Japan, and South Korea. According to AppGrowing’s "Top Pre-Register" ranking, the game secured 2nd place on the App Store and 1st place on Google Play, demonstrating strong pre-launch momentum. Advertising Strategy Analysis Advertising Performance Based on AppGrowing data, Lands of Jail has deployed a total of 2,355 ad creatives, spanning 35 regions and 6 ad platforms. The majority of ads are In-Feed, accounting for over 95% of the total. In terms of creative formats, images make up 51%, while vertical videos account for 46%, achieving a relatively balanced mix between static and video content. Advertising Volume Peaks The game […]