Recently many developers shared a common frustration with AppGrowing that by optimizing precise targeting their click-through rates improved, but conversion rates did not rise accordingly. The root cause may not be the creatives themselves, but the long-neglected Custom Product Pages (CPP). How custom product pages affect UA From a UX perspective, the paid-acquisition funnel is “Ad Impression→ App Store Landing Page → Conversion.” When a user clicks an ad, they already form expectations about the product. If the store product page content differs from the ad, users feel a mismatch, may distrust the product, and ultimately abandon the download. In other words, users don’t always leave because the creative is bad; they leave because the experience flow is broken. This […]

In recent years, a consensus in the marketing industry has been that media buying have become increasingly complex. Under the economic downturn, the "massive advertising" strategy gradually lost its charm. When it comes to game marketing and advertising, the industry has returned to a more pragmatic approach. Refinement and long-term operation requirements soared. AppGrowing Pro Plan, which aggregated advanced features such as Marketing Calendar, 3s Opening Lines, Subscription Reports, Similar Creatives, and more, is released as a Comprehensive Global Mobile Advertising Analysis Solution. This is a professional solution for advertising creative production teams and  senior personnel in marketing departments, providing more accurate and detailed data analytics and market insights. In the face of market changes and upgraded advertising techniques today, […]

Since last year, AI-related applications, represented by ChatGPT and Stable Diffusion, have been popping up. The extremely high output efficiency and content quality have led more and more industries to attach importance to the productivity evolution that AI may bring. For mobile marketing, the further growth of AIGC will enable a significant increase in ad productivity. AppGrowing has launched the new feature, [AI Voice Generator], which provides automated generation of Ad Scripts and Voiceover with AIGC technology. It greatly improves the efficiency of multilingual copy and audio production, and effectively reduces the threshold of ad creatives' localization.   01 15 Languages Supported   Currently, [AI Voice Generator] can generate scripts in 15 languages and 3 durations including 15s, 30s, and […]

Online global marketers know that Facebook is the essential media platform to attract traffic to apps or websites. In this guide, we’ll recommend several practical  Facebook adspy tools or ad finder chrome extensions and you'll discover how to use it. Turbo Ad Finder Myad Finder Ad Library Helper Facebook Ad Library App Growing Global 1.Turbo Ad Finder What is Turbo Ad Finder extension? Turbo Ad Finder is a free Chrome extension that helps you collect your competitors' ads. When people browse a competitor's ad on Facebook, the Facebook will intelligently recommend similar ads to visitors, and media buyers will be eager to collect the ads in their demand. So, the tool of Turbo Ad Finder will do what they need. It filters regular posts on Facebook and shows the Facebook ads solely. It’s quite simple to operate or utilize. Firstly, people need to access into the Chrome web store and search for that tool. Inserting the tool into the Chrome and getting Facebook to apply the Chrome extension. Users can explicitly view the Facebook ads in the banner. While closing it, the latest feeds are displayed formally. Drawbacks or Weaknesses of Turbo Ad Finder The function does apply whether your competitors have ads in the feed prior to clicking the Show Ads Solely button. In that case, you need to spend plenty of time on scrolling Facebook consecutively. For most advertisers, the prime priority is to formulate advertising strategies, manage accounts, analyze data, and promote product operation iterations rather than spending time on scrolling pages to track the competitor ads. You might as well try to cooperate with other more efficient advertising intelligence platforms to save time or transform from the executors to strategists.   2.Myad Finder What is Myad Finder extension? Myad Finder refers to a Chrome extension tool for filtering ads, and it’s quite simple to utilize. Users need to install the chrome extension. While accessing into the Facebook website and clicking the Show Ads Solely button, the machine will start collecting the ads. Clicking the Auto-Scroll button, the application will continue gather the ads. When users click Stop button, the restored new feeds will display formally. Limits of Myad Finder Myad Finder works the in the similar mode as the Turbo Ad Finder does. They both have the limits. Users must refresh in Facebook for multiple times to view the advertisement. Indeed, the tool involves the function of Auto Scroll & Gather Ads, it’s a bit better than the tool of Turbo Ad Finder. Moreover, the platform will display those ads based on the users’ activity while accessing the Facebook and other private information accompanied with clients in their accounts. That information may refer to the age, gender, location, or the devices customers prefer to utilize while accessing the Facebook. Demonstrating a few ads represent that even if the people scroll the Facebook page constantly throughout the day, they won't see the entire ads as expected. People need to use other ad analysis tools, which are not restricted by the Facebook ad principles, to accumulate more prime creatives. 3.Ad Library Helper What is an Ad Library Helper extension? The Ad Library Helper is an easy installation Chrome extension tool. As simple as the tools above, the distinction is that users can input the keywords to search for the creatives they desire. Accompanied with the demand, users could click the favorite button without refreshing the page anymore. What are the limits of Ad Library Helper? ● The search engine function is rudimentary and incomplete, and there are only a few regions，ad positions or delivery times to filter. ● Providing services among ten countries solely. Unfortunately, France, Japan, South Korea, Singapore, and Malaysia were out of the service. ● Only Facebook, Instagram, and Messenger are available to apply the extended function. Users cannot search for advertisements from other media. It would support if they combined other tools for the cross-channel analysis. ● The longest available period is 90 days. The advertisements for the same season prior year cannot be reviewed. ● No way to sort by popularity. There would be repetitive or inefficient operations via the tool. Executors need to look for number of advertisements with no likes or no interaction and find the best material from numerous ads. ● Minor features than the formal Facebook creative library. If the persons want various search filters and more extensive media ad data, they need to apply the function, which combined with other tools, to use. 4.Facebook Ad Library What is Facebook Ad Library? The ability of the Facebook's ad library is to preview the competitor’s ad data or statistics freely. […]

There are very few spy tools dedicated to making dashboards for games. AppGrowingGlobal is worthwhile trying to track mobile game advertising trends. In addition, AppGrowingGlobal publishes periodical professional industry reports, helping you better understand industry changes and the latest marketing methods.

There are many opportunities in overseas markets, and as the first step to land overseas, user acquisition is the top priority. Where should you start when exploring an unfamiliar foreign market? Which overseas media platforms should be chosen? Which styles of creative are more popular? What localization adjustments should be made to the ad creative?

In the questionnaire survey, “Genre” accounted for 49%, surpassing “ Recommendations from family/friends “ and “ App store reviews “, becoming the most important factor influencing a game’s customer acquisition.