App Growing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Data Reports

H1 2023 Mobile Game Global Advertising Report - AppGrowing

The first half of 2023 has passed. Compared with the contraction of advertising volume and the caution of advertisers in Q1, the mobile game advertising market showed a positive trend in Q2. Both ad volume and game app volume had obvious growth. Globally, after the downturn in Q1, ad volume and game app volume have been growing since March. The MoM growth rate of ad volume from March to May exceeded 20%, showing that advertisers' confidence has returned. To assist mobile game practitioners to comprehensively understand the changes in the global market, AppGrowing officially released the H1 2023 Mobile Game Global Advertising Report, which provides a thorough and systematic analysis of the global mobile game advertising trends, key categories, key […]

2023年8月4日 0Comments 592Browse 0Like App Growing Global Read more
Data Reports

August 2023 Global Mobile App Advertising Review - Shop Apps Soared in Rankings on Google Play

Here is AppGrowing's analysis of the global mobile App advertising markets in August 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In August 2023, App Volume was 21,765, a decrease of 13.8% compared to July. Ad Volume was 3.48M+. Ad Creative Volume was 1.22M+, down 21.7% YoY. Ad Volume and App Volume were concentrated in the latter half of the month, though the peak single-day numbers for both occurred on August 3, with over 920K million ads and 13,557 Apps. On a weekly basis, App Volume stayed at 80K+ per week, with Week 1 approaching 120K. Weekly Ad Volume trended significantly downward, with a peak of over 1.60M in Week […]

2023年9月21日 0Comments 359Browse 0Like App Growing Global Read more
Data Reports

August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off

According to AppGrowing, the Advertising Volume and App Volume of the Global Mobile Game Market declined in August. In terms of the proportion of the two, Chinese developers remained steadily heavy advertising, occupying 4 seats among the Top 10 Developers. Here is AppGrowing's analysis of the global mobile game advertising markets in August 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In August 2023 the App Volume was 19742, down 13.3% MoM. The Ad Volume was 2.9M+ and Creative Volume was 770K+, down 27.8% from July. From a single day perspective, the peaks of Ad Volume and App Volume appeared in Week 1, with August 3rd being the highest of […]

2023年9月20日 0Comments 372Browse 0Like App Growing Global Read more
Mobile Game Analysis

Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

2023年9月15日 0Comments 133Browse 0Like App Growing Global Read more
Mobile Game Analysis

Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing

Song Kiếm Loạn Vũ is a role-playing game (RPG) that takes players to a fantasy world of martial arts and swordsmanship. The game is developed and published by VGP, a leading game company in Vietnam.  In this article, we will use AppGrowing’s data and tools to examine the advertising strategy and performance of Song Kiếm Loạn Vũ in the global market, and to explore the possible reasons behind its success. Source: AppGrowing   01 How Song Kiếm Loạn Vũ Dominated the App Store Charts in Various Regions   According to the data monitored and collected by AppGrowing, the game has created 4,087 ads in total, covering 42 areas and 4 media. The areas include Vietnam, Thailand, Indonesia, Malaysia, Singapore, Philippines, […]

2023年9月9日 0Comments 109Browse 0Like App Growing Global Read more
Mobile Game Analysis

LaLa Land: Lục Địa Bí Ẩn - The Secrets Behind the Global Success of a Vietnamese RPG Game Revealed by AppGrowing

LaLa Land: Lục Địa Bí Ẩn is a role playing game (RPG) that takes players to a mysterious continent full of adventure and fantasy. The game was published by VTC Mobile, a leading mobile game publisher in Vietnam, and was officially launched on August 7, 2023. Within a month, the game has achieved remarkable results in both domestic and overseas markets, thanks to its high-quality graphics, immersive gameplay, and effective advertising campaign. Source: AppGrowing In this article, we will use the data monitored and collected by AppGrowing to analyze how the game leveraged various media channels, ad formats, and creative strategies to promote its game and attract millions of players worldwide.   01 How LaLa Land: Lục Địa Bí Ẩn […]

2023年9月8日 0Comments 83Browse 0Like App Growing Global Read more
Mobile Game Analysis

Among Heroes: Fantasy Samkok - A Successful Role Playing Game with Effective Advertising Strategy

Among Heroes: Fantasy Samkok is a role playing game (RPG) that takes players to the ancient China during the Three Kingdoms period. The game features stunning graphics, immersive gameplay, and rich historical elements. It was published by GameTimeOut, a Chinese game developer and publisher, on 2023-09-04. The game has achieved remarkable results in the Southeast Asian market, ranking No.1 in Vietnam, Singapore, and Thailand, and entering the Top 10 in Indonesia on the App Store charts. How did Among Heroes: Fantasy Samkok achieve such success in a competitive market? What are the secrets behind its advertising strategy? In this article, we will use the data monitored and collected by AppGrowing to analyze the advertising performance of Among Heroes: Fantasy Samkok […]

2023年9月8日 0Comments 97Browse 0Like App Growing Global Read more
Mobile Game Analysis

VNG Metal Slug: Awakening Swept SEA Mobile Game Charts with Excellent Ad Localization

Metal Slug, the classic run-and-gun game from Japanese developer SNK, is one of the brightest stars of the arcade era. In August 2023, Metal Slug: Awakening, a licensed mobile game developed by TiMi Studio of Tencent from China, was officially released in Hong Kong, Macao & Taiwan of China, and Southeast Asia by Vietnamese NPH VNG. According to AppGrowing, Metal Slug: Awakening immediately topped Google Play and App Store game charts since its availability on August 22nd. Source: AppGrowing   01 Metal Slug's Maximum Reproduction and Innovative Gimmicks   Arcade games have been popular worldwide since last century, and there are two main ways in which they moved from the game halls to mobile phones. First, they continued to develop […]

2023年9月6日 0Comments 155Browse 0Like App Growing Global Read more
Latest Events

Three Thresholds in Mobile Game Global Marketing and How to Cross Them?

On August 31st, the "Symbiosis" YouCloud Digital Growth Conference was successfully held in Guangzhou, China. Focusing on enterprise digital marketing, the conference gathered 30+ senior experts from industries such as e-commerce, short drama, and game to discuss the new path of future marketing trends, business growth, and eco-win. The conference attracted thousands of elites in mobile advertising and internet technology. At the same time, YouCloud officially announced its new brand identity "Dagital & Intelligence Leader", focusing on symbiosis, exploring the essence of marketing, and assisting enterprises in the new process of digital marketing. At the "Global Game Marketing and Growth Forum", AppGrowing collaborated with guests from Snapchat, Unity, Xsolla, YFCH, Google, etc., focusing on the new direction of global game […]

2023年9月3日 0Comments 209Browse 0Like App Growing Global Read more
Regional Analysis

Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising Campaigns

Vietnam is one of the most important and promising mobile game markets in Southeast Asia and even the world. According to Statista, the Vietnamese mobile game market revenue will reach $700M in 2023. The H1 2023 Global Mobile Game Advertising Report by AppGrowing points out that Vietnamese developers have made the Top 3 in both Game App Volume and Ad Volume. For mobile game developers and marketers, it's critical to follow the trends of Vietnam market, especially the ad campaigns of Vietnamese developers and publishers.   01 Amanotes: The Leading Vietnamese Publisher in Music & Hyper-Casual Mobile Games   Amanotes is the largest music mobile game publisher in Southeast Asia. The Vietnamese company specializes in creating and publishing interactive music […]

2023年8月25日 0Comments 203Browse 0Like App Growing Global Read more
Data Reports

July 2023 Global Mobile App Advertising Review - Chinese Developers Took 8 of Top 10

Here is AppGrowing's analysis of the global mobile App advertising markets in July 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Like the mobile games, in July, both the Ad and App volume of global non-game Apps declined. Overall, App volume in July 2023 was 25,248, a decrease of 6.63% compared with June. Ad volume was 3.82M+, a significant drop of 31.26% MoM. On the contrary, ad creative volume kept growing at 1.56M+, up 12.47% compared to June. The peak of ad and app volume appeared in the late July, with the highest ad volume and app volume on July 24th, with the former exceeding 930K and the latter being […]

2023年8月22日 0Comments 270Browse 0Like App Growing Global Read more
12345…8
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
August 2023 Global Mobile App Advertising Review - Shop Apps Soared in Rankings on Google Play August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off Open World PRG Prevailed in Vietnam but isn’t Hoyoverse? VTC Lala Land: Lục Địa Bí Ẩn Newly Topped Mobile Game Charts Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing LaLa Land: Lục Địa Bí Ẩn - The Secrets Behind the Global Success of a Vietnamese RPG Game Revealed by AppGrowing Among Heroes: Fantasy Samkok - A Successful Role Playing Game with Effective Advertising Strategy
Song Kiếm Loạn Vũ: A Role-Playing Game that Mastered the Art of Mobile Advertising - An Analysis by AppGrowing由林志玲代言的三国SLG《天命三国志》,是怎么拿下港台市场的? | AppGrowing露珠游戏位列厂商榜第3,多款RPG新游投入预约买量,8月手游海外投放数据盘点Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising CampaignsHow Whiteout Survival Became a Global Sensation with Data-Driven Advertising9月20日与AppGrowing一起相约游戏对接会成都站!
Annoying Fake Mobile Game Ads Still Flooding the Network (And Why) MU: Trứng Vàng Vô Hạn Gained No.1 Downloaded and Grossing Mobile Game in Vietnam Chinese Online Literature App: With Giant Leading the Way, How to Succeed in Advertising New Open World Game Topped Pre-registration, Another Masterpiece by Nuverse Vietnamese mobile game market trends Use Game Tags to Enhance Vertical Search Power & Precise Positioning in The Market Segment
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.