Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.

As the world’s second-most populous country, India has a young population structure and a fast growth rate. It is a potentially huge user pool for the gaming industry. According to Statista data, in 2020, India’s mobile gaming revenue reached US$ 2.4 billion.

According to the advertising data monitored by App Growing Global, taking Google Play as an example, after the news of the ban last year, TikTok did experience a period of rough patch in the United States, and the number of single-day ads dropped to double digits. Signs of a slight increase only appeared in late October, and the frequency of media buying of 200–300 ads per day has been maintained since then.

In these two lists, there are at least 9 games that can be confirmed coming from Chinese publishers, including Yaoji Technology, Doodle Mobile, Happy Elements and other well-known manufacturers, as well as many small and medium-sized manufacturers.

The scale of China’s online literature market reached 20.17 billion yuan in 2019, the scale of overseas markets reached 460 million yuan, and the number of overseas Chinese online literature users reached 31.935 million.

Judging From the advertising data from App Growing Global, all three games are in long-term media buying, and their advertisements cover most parts of the world with a lot of popularity. Most people have viewed the relevant advertisements even if they haven’t played the game before.

In the questionnaire survey, “Genre” accounted for 49%, surpassing “ Recommendations from family/friends “ and “ App store reviews “, becoming the most important factor influencing a game’s customer acquisition.

App Growing Global analyzes the advertising of business simulation games based on the monitored ad data in 42 countries/regions. The data covers 22 global mobile ad platforms such as Facebook, YouTube, Admob, Unity Ads, ironSource, and Twitter.