Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022.   01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]

Text or Die is a mobile knowledge quiz game developed by Rollic Games. In this report on ads for games, AppGrowing analyzes the marketing strategy of Text or Die, including their advertising techniques and top-performing creatives. 1. Basic Information of Text or Die App Name: Text or Die Category: Trivia Game Tags: - Developer: Rollic Games Worldwide Release Date: Apr 17, 2021 Total ads as of today: 9,379 Check More Information about this game   2. Overall Advertising Trends of Text or Die We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-19 ~ 2022-04-19   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 46.68% and In-Feed accounts for 45.89%. In terms of ad creative type,  Fullscreen Video accounts for 51.07% and Vertical Video accounts for 48.33%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-20, Text or Die's proportion of networks impressions is placed as: This game uses Meta Audience Network and Facebook for advertising the most. Meta Audience Network 22.85%, Facebook 19.64%, Instagram 19.60%, Messenger 19.55%, Unity Ads 16.57%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Text or Die In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through […]