Text or Die - Ads For Games Analysis by AppGrowing

Text or Die is a mobile knowledge quiz game developed by Rollic Games. In this report on ads for games, AppGrowing analyzes the marketing strategy of Text or Die, including their advertising techniques and top-performing creatives.

1. Basic Information of Text or Die

App Name: Text or Die

Category: Trivia

Game Tags: -

Developer: Rollic Games

Worldwide Release Date: Apr 17, 2021

Total ads as of today: 9,379

Check More Information about this game

2. Overall Advertising Trends of Text or Die

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing Monitoring period: 2022-03-19 ~ 2022-04-19

Advertising Format & Creative Type

From the ads format, Rewarded Video accounts for 46.68% and In-Feed accounts for 45.89%. In terms of ad creative type, Fullscreen Video accounts for 51.07% and Vertical Video accounts for 48.33%.

Source: AppGrowing

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2021-04-20, Text or Die's proportion of networks impressions is placed as:

This game uses Meta Audience Network and Facebook for advertising the most.

Meta Audience Network 22.85%,

Facebook 19.64%,

Instagram 19.60%,

Messenger 19.55%,

Unity Ads 16.57%.

Source: AppGrowing

3. Top 3 Ad Creatives Analysis of Text or Die

In this section, We're going to take a look at the current top-performing creatives for this game.

Ad Creative #1

Ad Creative #2

Ad Creative #3

Through the above analysis, we can see that most of these ad creatives visually demonstrate the meaning of the game's name: answer questions and try to get more blocks to survive the sharks. The game is simple and straightforward, encouraging players to download by showing it's easy to get started.

In conclusion

The above is the intelligence of ads for games analysis of Text or Die. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!

More intelligence on the mobile advertising market can be found on AppGrowing.

Text or Die | Mobile Game Ad Analysis

1. Basic Information of Text or Die