救世者之樹：新世界 is an MMORPG game released by Sialia Games in October 2024 in Taiwan. After its launch, the game quickly rose to the top of the iOS game sales charts in the region. Based on data from AppGrowing, this article will analyze the advertising strategy of 救世者之樹：新世界 to uncover the reasons behind its success. Advertising Overview According to AppGrowing data, 救世者之樹：新世界 has launched a total of 3,693 ads, covering 19 regions and 5 advertising platforms. Over the past month, the game has released 1,333 ads, with a heavy focus on in-feed advertisements, accounting for 81.39% of its total ads. The advantage of in-feed ads is their ability to blend seamlessly into the user's browsing experience, increasing both click-through rates and conversion rates. […]
miHoYo launched the hit mobile game Honkai: Star Rail in April and attracted global gamers' attention. A month later, on May 17, another adventure game, Light of Thel: New Era, was officially released in Southeast Asia and then topped the game charts in several countries. According to AppGrowing, this mobile MMORPG, published by Chinese developer LR Games, conducted a massive advertising campaign for the last 30 days and overpowered such hugely popular games as Coin Master and Honkai: Star Rail to lead the ad volume charts. Source: AppGrowing In 2019, this anime-themed game was first released in Mainland China, and has entered Hong Kong, Macau & Taiwan of China, Japan, Korea, Europe, and North America over the past 4 years […]