"Catch & Build: Land of Pals"is the first Pal-themed SLG under 4399, currently available for pre-registration in multiple countries and regions. Notably, this is not an entirely new release, as it has undergone an exceptionally long testing cycle, progressing from domestic to international markets.

Currently, the game has accumulated approximately 224,000 downloads, with Indonesia, the Philippines, and the United States ranking as the top three contributing markets—accounting for 25.52%, 23.04%, and 13.65% of downloads, respectively. Total revenue has reached around $510,000, led by the U.S. (33.35%), France (17.97%), and Germany (11.24%) in terms of player spending.

his article draws on AppGrowing data to examine the game’s advertising strategy.

Advertising Overview

According to AppGrowing, Catch & Build launched a total of 3,615 ads across 56 regions and 11 media platforms from December 27, 2025, to February 16, 2026.

According to AppGrowing's data, In-Feed advertisements accounted for approximately 47.66% of total ad placements. In-Feed is cost-effective for driving installs and early monetization for SLG games, and enables quick capture of scrolling attention on social platforms.

Creative formats mainly consisted of image, which made up about 43.47% of all creatives.

Primary Platforms

Catch & Build concentrated its media spend on Facebook Ads, which captured more than 10% of total placements.

Facebook’s ad network offers scale, granular targeting, and optimized delivery for CPI/CPT. For SLG titles, Facebook provides good UA efficiency and predictable creative performance. The large share on Facebook suggests 4399 found favorable CPA metrics or relied on Facebook for early-scale testing before moving budgets to other channels.

Ad Volume Peaks

Large-scale marketing campaigns began in mid-January, coinciding with the game's official testing launch.

A volume this large signals a full-funnel UA push: pre-registration seeding, soft-launch testing, then scaled launch campaigns. 4399 likely ran many creatives and A/B tests to identify top-performing assets quickly. High ad count also suggests pursuit of rapid top-chart placement and audience saturation in competitive SLG categories.

Conclusion

Based on the advertising performance and strategies of Catch & Build: Land of Pals, it’s evident that the game’s success stems from a data-driven, multi-channel approach combining aggressive ad volume, strategic placements, and rapid creative iteration.

AppGrowing’s analysis highlights that optimizing campaigns based on performance insights—such as scaling top-performing creatives, reallocating budgets to high-ROI channels, and localizing assets for key markets—can sustain growth. Leveraging these strategies not only enhances user acquisition efficiency but also solidifies Catch & Build: Land of Pals’s competitive edge in the global SLG market.

Advertising Strategy Analysis of Catch & Build|AppGrowing

Advertising Overview

Primary Platforms

Ad Volume Peaks

Conclusion

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