This is AppGrowing's monthly review of global mobile app media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile App Advertising On the whole, in March 2023, the number of mobile apps advertised was 24,135, the number of mobile app ads in that month was 3,580,338, and the number of ad creatives was 1,337,002, all higher than February, reflecting a certain extent the rebound of the mobile apps’ investment in advertising. The peak of ad volume and number of apps being advertising in the month is on March 2. 82.32% mobile apps advertised less than 100 ads and 10.51% advertised 100~299. This month, Tools […]