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Mobile Game Analysis
Mobile Game Analysis

After Whiteout Survival pulled in $2 billion, Century Games Eyes Its Next Breakout Hit

According to Sensor Tower, Century Games' Whiteout Survival has raked in a staggering $2 billion in global in-app purchase revenue—this figure excludes China's third-party Android channels. As the title celebrates this milestone, AppGrowing has detected the emergence of a new 4X game from Century Games that is beginning to make waves across global markets. In just one month, the game—Kingshot—climbed from around No. 200 to the top 50 on the U.S. iOS grossing charts. It also broke into the top five of the free games ranking and the top 100 grossing games on South Korea's Google Play store. After hands-on testing, it's clear that Kingshot signals Century Games' ambition to replicate the success of Whiteout Survival. 01.Medieval Theme Meets Casual […]

2025年4月17日 0Comments 78Browse 0Like weng, zitao Read more
Mobile Game Analysis

A Single Game Drives 110% Revenue Growth, as Leniu Games Achieves Global Transformation in Just Three Years

In the latest global revenue rankings for Chinese mobile game publishers released by Sensor Tower, Leniu Games made its debut at No. 27. Leniu Games has long been associated with aggressive user acquisition, but as the mobile internet dividend fades, the company has actively joined the sweeping wave of transformation. Globalization is one of the key themes of this transformation. However, in previous years, Leniu Games had little presence in the global market—until now, when a single title propelled it to No. 27 on the list. 01.Breaking New Ground with a Single Product I9: 인페르노 나인 (hereafter referred to as I9) was the key driver behind Leniu Games' recent success. Not only did it break into the fiercely competitive South […]

2025年4月3日 0Comments 66Browse 0Like weng, zitao Read more
Mobile Game Analysis

How Did Tencent Games Perform Over The Past Year?

A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

2025年2月21日 0Comments 318Browse 0Like weng, zitao Read more
Mobile Game Analysis

Single Game Revenue Surpasses Genshin Impact—Is Merge-2 the New Solution for Casual Gam

In the latest edition of SensorTower’s Global Revenue Rankings for Chinese Mobile Game Publishers, Microfun has surpassed Papergames and 37 Interactive Entertainment, securing the sixth position on the list. This achievement is attributed to two of its merge games—Gossip Harbor: Merge & Story and Seaside Escape: Merge & Story. In November last year, these two games topped the global merge game revenue rankings, with Gossip Harbor even surpassing Genshin Impact, reaching Top 4 on the global mobile game revenue chart at the time. Earlier, AppGrowing conducted a follow-up report on Gossip Harbor. In brief, Gossip Harboris a Merge-2 (two-in-one) game that follows the classic cycle of “tap to generate items, merge items, complete orders, earn coins, renovate.” However, the game […]

2025年2月14日 0Comments 357Browse 0Like weng, zitao Read more
Mobile Game Analysis

An SLG Filled With "AI - generated beauties" Is Making Rapid Progress On The US iOS Best - selling Chart

The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]

2025年1月24日 0Comments 998Browse 0Like weng, zitao Read more
Mobile Game Analysis

New Game Ranks 8th In Global Mobile Revenue Growth In October—Is Tencent’s SLG Finally Rising?

      According to SensorTower, Tencent's SLG mobile game Age of Empires Mobile saw significant revenue growth in October, ranking eighth on the global mobile game revenue growth chart with $10.7 million in revenue. According to 伽马数据(CNG), SLG games accounted for an impressive 38.9% of revenue among the Top 100 overseas mobile games developed in China last year, vastly outperforming the second-place RPG genre at 16%. The revenue-generating capabilities of SLG games need no further emphasis. Conquering the SLG category would undoubtedly be a significant boost to Tencent Games’ global expansion. Now, Age of Empires Mobile seems to be that critical entry ticket. But what kind of game is it, and how has it managed to break through the […]

2024年12月6日 0Comments 1697Browse 0Like weng, zitao Read more
Mobile Game Analysis

Why Did Tencent's Subsidiary Miniclip Spend $1.2 Billion To Acquire An IAA Mobile Gaming Company?

Tencent’s subsidiary Miniclip recently announced a $1.2 billion acquisition of Easybrain from Embracer Group, with the deal expected to close in early 2025. Miniclip, which joined Tencent in 2015 as a pioneer in the global casual gaming sector, has not only made significant progress in casual sports games but has also acquired over a dozen studios in recent years, greatly expanding Tencent’s footprint in the international casual gaming market. The acquired company, Easybrain, is a top-tier developer in the casual puzzle genre, specializing in Sudoku, crossword, and jigsaw puzzle games. Just recently, Easybrain announced that its mobile games have surpassed 2 billion downloads, cementing its position in the global gaming market. At first glance, the acquisition appears to be a […]

2024年11月29日 0Comments 1017Browse 0Like weng, zitao Read more
Mobile Game Analysis

Another Game Thrives In Taiwan Market, How Does 4399 Achieve Consecutive Successes?

At the end of last month, 4399 launched another WeChat mini-game in the Hong Kong, Macau, Taiwan, and Southeast Asian markets. The game successfully entered Taiwan’s iOS game bestseller list, reaching a peak position of sixth. Although this game bears the name 热血大作战, it is unrelated to the WeChat mini-game 热血大作战 released by 4399 a few months ago. In fact, its counterpart is 指尖无双. With its distinctive artistic style and a hybrid gameplay combining "simulation + SLG," 指尖无双 broke into the top ten of the WeChat mini-game bestseller list back in April this year. The mainland China success of 指尖无双 and its impressive overseas performance naturally spark curiosity: how did it stand out in the fiercely competitive mini-game market? And […]

2024年11月22日 0Comments 755Browse 0Like weng, zitao Read more
Mobile Game Analysis

After Generating Nearly 10 billion In Revenue With Two Products, Habby's Legendary Studio Launches A New Game

In September, a mobile game called Capybara Go! has been launched in a few markets and has achieved good results in some Southeast Asian markets, successfully breaking into the Top Grossing iOS Games 10 in both Vietnam and Singapore. Since its exposure, Capybara Go! has attracted significant attention in the industry, not only for the product's own performance but also because of the manufacturer behind it, Habby, which has launched several hit casual games. By the way, the R&D studio behind Capybara Go! is Gorilla Games, the same team that brought us Archero and Survivor!.io. Archero helped Habby establish its reputation in the industry after only a year of existence, while Survivor!.io once again refreshed the industry's perception of Habby […]

2024年11月5日 0Comments 3014Browse 0Like weng, zitao Read more
Mobile Game Analysis

How a Fishing Game Shook Up the Gaming Markets in Both China and the U.S.

Recently, a fishing game called Fishing Master soared to the top of the free games chart on the U.S. iOS App Store.  The publisher, Ark Game Limited, links this game to another fishing game that went viral in China a few months ago—欢乐钓鱼大师. It turns out that these two are indeed the same game. According to the loading screen of 欢乐钓鱼大师, the software copyright belongs to a company called 在线途游(北京)科技有限公司(Tuyoo Games).  When visiting the Ark Game Limited website, you can see that it shares the same website icon as the official website of Tuyoo Games, suggesting that Ark Game Limited is a publishing account under Tuyoo Games. 欢乐钓鱼大师 might still be fresh in many Chinese players’ memories. Besides breaking into […]

2024年8月16日 0Comments 2036Browse 0Like weng, zitao Read more
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