Dragon Waifu: Thợ Săn Rồng is a popular anime game that lets players collect and train beautiful dragon girls in a fantasy world. The game was developed and published by Lai The Tung, a Vietnamese game studio, and was officially launched on June 25, 2023. Since then, it has been a huge success in the global market, especially in its home country, where it ranked NO.1 in the App Store charts on July 6, 2023.
How did Dragon Waifu: Thợ Săn Rồng achieve such impressive results in such a short time? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing, an international marketing intelligence platform, to analyze the game’s advertising strategies and performance.
According to AppGrowing, Dragon Waifu: Thợ Săn Rồng has created 526 ads in total, covering 49 areas and 6 media.
The game’s main advertising media are Facebook (FAN), Instagram, and Messenger. The 3 platforms have the advantages of large user bases, high engagement rates, and rich targeting options.
Dragon Waifu: Thợ Săn Rồng mainly uses in-feed ads as its advertising format, which account for 91.84% of its total ads. In-feed ads are ads that appear within the content of a website or app, such as news feeds, social media feeds, or video feeds. They are designed to blend in with the surrounding content and provide a seamless user experience.
The game’s ad creatives are mainly video ads, which account for 54.08% of its total ads. Video ads are ads that use moving images and sound to deliver a message or showcase a product. They are more engaging and immersive than static images or text ads and can convey more information and emotion.
Dragon Waifu: Thợ Săn Rồng’s video ads showcase the game’s features and benefits, such as the stunning graphics, the diverse gameplay modes, the rich storylines, and the attractive characters. The game also uses humor, curiosity, and social proof to capture the attention and interest of potential players.
For example, one of the game’s video ads features a dragon girl's image and skills in combat. The ad ends with a call to action that invites viewers to download the game and join the fun.
According to AppGrowing, from June 25 to July 6, 2023, Dragon Waifu: Thợ Săn Rồng created 527 ads in total. The peak of ad volume in a single day was 335, which appeared on July 5, 2023. This indicates that the game increased its advertising efforts as it approached its launch date and after it achieved high rankings in the App Store charts.
The average ad duration of Dragon Waifu: Thợ Săn Rồng is 15 seconds. This is a standard length for video ads that can deliver a clear and concise message without losing users’ attention or patience.
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